Crocs Collaborates with Sneaker Designer Steven Smith to Launch "Crocs Ripple"

A New Era in Footwear: The Launch of Crocs Ripple

In an exciting development for sneaker enthusiasts and casual footwear lovers alike, Crocs has teamed up with the legendary sneaker designer, Steven Smith, to release the groundbreaking "Crocs Ripple". Set to debut on March 6, 2026, this collaboration marks a significant milestone for both Crocs and the sneaker design community.

A Powerful Partnership

Crocs, known globally for its innovative casual footwear for men, women, and children, has made a strategic move by establishing a Creative Innovation Team headed by Steven Smith since November 2024. Smith, with over 30 years of experience in the sneaker industry, is credited with redefining sneaker aesthetics by blending advanced technology with bold designs. The "Crocs Ripple" represents not just a new product but the beginning of a larger design movement that aligns with Crocs' vision of molded design.

Innovative Design Features

The "Crocs Ripple" goes beyond traditional footwear by showcasing a completely molded shoe that maintains a familiar comfort, thanks to its unique sneaker last design. The full-molded upper incorporates Crocs' signature technology that balances flexibility and support. Additionally, the footbed features the exclusive Mellow™ foam material, providing unmatched cushioning for the wearer. One of the standout aspects of this new footwear is its compatibility with Crocs' beloved Jibbitz™ charms, allowing for personalization and style.

Eye-Catching Aesthetics

The first colorway of this revolutionary design, titled "Moonlight/Neon Ocean", gained significant attention during its exclusive sale at ComplexCon held in Las Vegas in October 2025. This eye-catching color combination, alongside the innovative silhouette, has sparked excitement among footwear fans, setting the stage for its upcoming general release.

Where to Buy

Starting March 6, the "Crocs Ripple" will be available for purchase on the official Crocs online store and atmos online shop at a price of ¥14,300 (including tax). For those eager to get their hands on a pair, atmos will begin a raffle on March 5 at 11 AM, offering sneaker lovers a chance to secure their very own pair of this innovative footwear.

For more details, visit the links below:

The Visionary: Steven Smith

As the Head of Creative Innovation for Crocs and HEYDUDE brands, Smith has been a transformative force in the sneaker industry. His visionary approach integrates innovative technologies with avant-garde aesthetics, pushing the boundaries of footwear design. As he leads the charge in developing new silhouette designs and redefining the brand's design language, his collaboration with Crocs signifies a thrilling chapter for both the brand and sneaker culture at large.

About Crocs™

Crocs, Inc. (NASDAQ: CROX) is a global leader in casual footwear for men, women, and children, consistently praised for its blend of comfort and style. With its offerings available in over 85 countries through wholesale and direct sales, Crocs is dedicated to making comfortable footwear accessible worldwide. For more information about the company, visit investors.crocs.com. To explore Crocs’ extensive product range, check out www.crocs.co.jp or www.heydude.com. Join the conversation on social media by following @crocsjp or @heydude on Facebook, Instagram, and X.