Discover Kanagawa's Culinary Delights with FamilyMart and TVK's New Collaboration

In an exciting new partnership, FamilyMart has teamed up with TV Kanagawa to launch their second collaboration featuring local delicacies from Kanagawa. Scheduled to hit the shelves on May 26, 2026, this initiative aims to showcase the region's culinary treasures across approximately 4,800 FamilyMart stores in the Kanto area. As part of their commitment to being deeply rooted in the community, FamilyMart continues to emphasize local flavors and ingredients in their offerings.

The Local Flavors of Kanagawa

Last year, the first collaboration resulted in the successful launch of three products made with locally sourced ingredients, notably the delicious Shonan Gold fruits. Building on that success, the new lineup features three mouthwatering items, embodying the essence of Kanagawa while utilizing FamilyMart's expertise in creating delicious ready-to-eat meals.

The highlight of this new campaign includes:

1. Napolitan and Butter-Flavored Ketchup Rice - This dish pairs the iconic Napolitan, believed to have originated in Yokohama, with flavorful butter sauce and vibrant mixed vegetables, served alongside a delectable ketchup rice. This combination promises a hearty and satisfying meal experience, ideal for lunch or a quick dinner.

2. Yokohama Style Tonkotsu Soy Sauce Ramen - This ramen features a rich, robust broth that perfectly balances the umami of pork bone and the sharpness of soy sauce, complemented by chewy medium-thick noodles. To enhance the experience, nori seaweed is included for that authentic taste and aroma.

3. White Croissant with Kanagawa Milk Whipped Cream - This sweet treat showcases a beautifully baked croissant made from creamy white and berry dough layers, filled with a whipped cream made from Kanagawa-sourced milk. Its subtly sweet flavor makes it an ideal snack for tea time or a light dessert.

Each product reflects the enthusiasm of the TVK program and the area's local culture, showcasing the rich culinary landscape of Kanagawa. It’s a celebration of flavors that locals can easily relate to and enjoy. Both the TVK presenters and FamilyMart teams collaborated closely to finalize the packaging and product samples, incorporating feedback to ensure authenticity and quality.

Voices from the Hosts

Comments from the TVK program's hosts underscore the excitement surrounding this launch. Kenta Kamakari, one of the MCs, expressed his delight, stating, "These three products truly capture the essence of Kanagawa cuisine! It’s a privilege to have had our suggestions integrated. I can’t wait for everyone to see these in stores!"

Reia Koike, another presenter, added, "I am incredibly thrilled for this next chapter! Each item proudly promotes Kanagawa’s local flavors. The croissant has a delightful texture, and the whipped cream’s rich yet light sweetness is simply addictive! And the ramen is impressively authentic! What a luxurious treat!"

Product Details

Here’s a quick look at the mouthwatering offerings:

- Napolitan and Butter-Flavored Ketchup Rice

Price: 551 yen (including tax 595 yen)
Release Date: May 26, 2026
Regions: Kanagawa, Saitama, Chiba, Tokyo
Description: Enjoy the rich flavors of butter and pepper in this decadent meal.

- Yokohama Style Tonkotsu Soy Sauce Ramen

Price: 582 yen (including tax 628 yen)
Release Date: May 26, 2026
Regions: Kanagawa, Saitama, Chiba, Tokyo, Gunma, Tochigi, Ibaraki, Yamanashi, Nagano, Niigata, and Shizuoka (select stores only)
Description: A flavorful broth combined with hearty noodles.

- White Croissant with Kanagawa Milk Whipped Cream

Price: 149 yen (including tax 160 yen)
Release Date: May 26, 2026
Regions: Kanagawa, Saitama, Chiba, Tokyo
Description: A croissant layered with delightful cream, perfect as a treat any time.

FamilyMart's Commitment

As FamilyMart celebrates its upcoming 45th anniversary in September 2026, the company highlights its dedication to evolving with the times while remaining a beloved part of the community. Their slogan, "The First Challenge" reflects their ongoing commitment to creating outstanding products that embody the spirit of fun, innovation, and environmental consideration—all aspects central to what they stand for as a convenience store.

For additional information on their 45th-anniversary campaign, feel free to visit their special site. Don’t miss this opportunity to indulge in Kanagawa’s signature flavors available exclusively at FamilyMart starting May 26!