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Marugame Seimen Celebrates 25th Anniversary with Exciting Tempura Election

In an effort to engage customers through delicious culinary experiences, the renowned Marugame Seimen, headquartered in Shibuya, Tokyo, has officially launched its latest initiative as part of the "25th Anniversary Marugame Smiles Project". The campaign is designed to create an atmosphere of joy and gratitude for the loyal customers who have supported the brand since its inception in 2000.

This initiative is set to commence with the "Marugame Seimen Tempura Election 2025," where participants can vote for their favorite tempura out of 25 specially selected varieties. By allowing customers to choose the top five tempura selections, Marugame ensures that fan favorites will be featured in-store during the upcoming fall and winter seasons.

Beginning on May 20, 2025, and continuing until June 19, 2025, fans will have the opportunity to participate in this interactive voting campaign by visiting a dedicated online platform where they can learn more about the 25 delectable options.

A Festive Tradition Reimagined

Marugame Seimen is known for its signature vegetable tempura, which has remained a customer favorite since the company's establishment. This delicious creation blends onions, green onions, carrots, and sweet potatoes, coating them with a special batter and frying them to achieve a light, crispy texture that showcases the natural sweetness of the vegetables.

This year, Marugame Seimen offers 25 finalists selected from a total of over 70 tempura varieties previously offered, setting the stage for consumers to indulge in their culinary preferences and vote for their favorite. Participants are encouraged to visit the stores and enjoy their selected tempura once the voting concludes, making for an exciting culinary tradition.

Voting Process and Incentives

Voting Period: May 20, 2025, to June 19, 2025, until 23:59.
Announcement of Results: Expected in summer 2025.
How to Participate:
1. Access the special voting site on your computer, tablet, or smartphone.
- Note that the site will open on May 16, 2025.
2. Select your favorite tempura from the list of 25 options.
3. Submit your vote. Afterwards, feel free to share your experience on social media.

Daily Voting: Participants can vote once a day throughout the voting period.

Exciting Prizes Await

By participating in the voting campaign, individuals have a chance to win exclusive original merchandise and coupons. A fortunate 250 selected participants will receive prizes including:

• - First Prize: An original tempura pouch featuring the top favorite tempura.
• - Second Prize: A ¥500 discount coupon for any udon order.
• - Everyone Wins: All participants will receive a coupon for a ¥30 discount on the vegetable tempura, simply for participating.

About the 25-Year Celebration Initiative
Marugame Seimen has seen incredible growth since its first outlet opened in Kakogawa, Hyogo Prefecture, and now boasts over 800 domestic locations and 297 international outlets worldwide. This "25th Anniversary Marugame Smiles Project" aims to deliver joy across various initiatives throughout the year, continuously acknowledging customers' contributions.

Past initiatives included the "Udon Caravan" experience, designed to immerse consumers in the craft of udon-making, and the recent "Local Udon Taste Tour 47" where various local flavors were featured. With each approaching event, Marugame Seimen remains committed to further enhancing customer experiences with authentic udon and tempura dishes.

Sustainable Initiatives
Furthermore, the company is dedicated to sustainable practices, including efforts to reduce waste and promote food education. From innovative waste reduction programs tied to the production processes to community outreach on the joys of food, Marugame Seimen continually invests in its relationship with both the consumer and the planet.

As the 25th-anniversary celebrations unfold, Marugame Seimen invites patrons to participate in this delightful tempura journey and experience the joy of community and quality Japanese cuisine like never before. For more details about the campaign and the deliciousness that awaits, visit their official website at Marugame Seimen.