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ABTasty Unveils Evi: The Future of A/B Testing Automation

Introduction to Evi

In a groundbreaking development for digital marketing, ABTasty, a leading player in experience optimization solutions, has introduced Evi—an AI-powered automation tool that streamlines the A/B testing process from hypothesis creation to post-test analysis. Evi is designed to help marketers enhance their workflows by cutting down on manual tasks and utilizing AI-driven insights.

Transforming the A/B Testing Landscape

Evi represents a significant leap in how marketers conduct A/B tests. As companies increasingly rely on data-driven decision-making, the pressure on marketing teams to deliver impactful results has never been higher. Evi stands out by allowing users to create hypotheses based on solid evidence, significantly reducing the time spent on setting up campaigns while increasing the number of tests that can be conducted simultaneously.

Key Features of Evi

Evi embodies a range of features integrated throughout the ABTasty platform:

1. Hypothesis Creation

Evi aids in refining hypotheses, evaluating them based on ABTasty's extensive data model and assigning a 'quality score' to each hypothesis. Should the score fall below expectations, Evi provides actionable insights and suggestions to improve the hypothesis, thus empowering teams to develop more robust testing strategies.

2. Automatic Idea Generation

With Evi, generating new testing ideas has never been easier. By simply uploading screenshots or explaining objectives, users can receive tailored A/B test suggestions. Evi leverages ABTasty's unique data and proven UX principles to offer clear proposals, saving time and ensuring that tests are aligned with best practices in user experience.

3. No Technical Expertise Needed

Evi ensures that users can make accurate edits on pages without requiring coding knowledge. The AI converts natural language requests into precise edits on a page, generating necessary JavaScript to target specific elements according to the existing CSS and responsive layout. This means that marketing teams can maintain control throughout the editing process without any need for prior technical expertise.

4. Simplified Post-Test Analysis

Once a campaign is complete, Evi takes charge of analyzing the data collected during tests and providing teams with clear, actionable results. By automatically interpreting qualitative feedback such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT), Evi identifies common themes and highlights key insights. This results in faster, structured views of customer feedback, allowing teams to save valuable time on reporting.

Evidence-Based Decision Making

Evi represents a commitment from ABTasty to enhance AI innovation in marketing. With over 3,000 early adopters already utilizing the tool, reports indicate a 73% reduction in campaign setup time and a 25% increase in the number of campaigns conducted. This positions Evi not just as a tool, but as an essential ally for marketing teams needing to demonstrate impact and engage confidently with data-driven strategies.

Comments from ABTasty’s Co-founder

Alix de Sagazan, ABTasty co-founder and CEO, remarked, "Marketing teams are under increasing pressure to prove impact. However, often they rely on assumptions and guesswork, lacking access to the data necessary to campaign boldly and confidently. Evi helps teams move beyond assumptions, empowering them with evidence."

Conclusion

The launch of Evi marks a significant step forward for ABTasty as it continues to lead the charge in AI innovation. This tool not only facilitates a smoother testing process but ensures that companies can extract meaningful insights from their marketing efforts, driving better results across various industries. Companies worldwide, from L’Oreal to Ganni, are poised to redefine their digital strategies with Evi as part of their toolkit. To learn more about Evi and its features, visit ABTasty's homepage for detailed information.

About ABTasty

Founded in 2014, ABTasty has positioned itself as a global leader in AI-driven experience optimization solutions. The platform empowers brands to deliver exceptional website and app experiences through personalization, experimentation, recommendations, and search capabilities—all integrated within a single platform to create seamless customer journeys.
ABTasty is adopted by over 1,000 leading global brands across multiple sectors including travel, retail, banking, and insurance. With 11 offices worldwide, ABTasty is continuously expanding its international reach and supporting businesses in achieving their revenue goals through optimized digital experiences.