DLE Forms Exclusive Partnership with SBS Group for New AI Communication Tool in Shizuoka

DLE and SBS Group Form Groundbreaking Partnership for AI

In an exciting development, DLE (Digital Life Entertainment), headquartered in Chiyoda, Tokyo, has signed an exclusive sales partnership with SBS Group, comprising Shizuoka Shimbun and Shizuoka Broadcasting, along with SBS Promotion, for the region. This alliance aims to introduce and support the implementation of their next-generation public relations AI tool, 'Shabekuri AI,' across Shizuoka Prefecture.

Overview of the Partnership

With this collaboration, the SBS Group intends to utilize its robust media network and local presence to promote 'Shabekuri AI' effectively. They will serve as the exclusive sales channel in the Shizuoka region, focusing on transforming public relations activities through digital means, thereby driving local businesses, governmental entities, and storefronts towards digital transformation (DX).

What is 'Shabekuri AI'?

'Shabekuri AI' is an innovative public relations tool that enables users to generate dynamic promotional videos using AI characters simply by inputting text. This cutting-edge service promises to significantly reduce production costs, demanding no specialized editing skills while instantly delivering short videos complete with speech, motion, and expressions.

Features:

- Cost Efficiency: Eliminates the need for costly, time-consuming animations by producing lively videos quickly.
- Extensive Character Library: Access to over 40 AI characters, including popular figures from franchises such as 'Hakaido's Secret Society' and 'Soro Valley Animetsu.' Users can also register their own characters.
- Multilingual Capabilities: Supporting international outreach, the tool can generate content in multiple languages including English and Chinese.

For further details, check the previous release link.

The Rationale Behind the Partnership

This partnership merges 'Shabekuri AI's' rapid and diverse expressiveness with SBS Group's knowledge as a regional media powerhouse. The initiative aims to address pressing issues faced by local companies, such as labor shortages and hesitancy toward digitalization. By making advanced AI technology accessible as a user-friendly public relations tool, the alliance seeks to standardize a more approachable and efficient form of communication. AI characters will represent the charm of Shizuoka and effectively convey corporate information, thus paving the way for a new paradigm in public relations.

Comments from SBS Group

Shizuoka Shimbun & Shizuoka Broadcasting

"As a long-standing media entity covering the Shizuoka area, we aspire to deliver essential information to our community. This partnership combines our potent media capabilities across newspapers, broadcast, and the web with DLE’s innovative AI technology. We believe that implementing this service can address the challenges faced by local companies enduring severe labor shortages and promote progressive DX strategies. Through the power of technology, we intend to amplify Shizuoka's attractiveness dramatically."

SBS Promotion

"We leverage our creative acumen at SBS Promotion to address branding strategies and character creation for companies, combining these aspects with AI. Our media credibility and reach make us confident in launching this innovative service that seamlessly integrates AI into various operations, from social media outreach to physical storefronts. We encourage businesses and local authorities to reach out."

DLE has a rich history creating relatable characters that resonate across demographics. Insights from numerous public relations officers highlighted common challenges, including lack of resources for animation, reliance on specific creators, and barriers to utilizing popular IPs due to stringent oversight. 'Shabekuri AI' was developed to dismantle these challenges by integrating generative AI technology. Users only need to type text, which the AI transforms into animated characters that engage with audiences, allowing for agile and unique promotional activities.

Ultimately, this collaboration with SBS Group aims to establish a new communication model where businesses and municipalities in Shizuoka can harness the full potential of their character assets around the clock.

About the Partner Companies

Shizuoka Shimbun & Shizuoka Broadcasting Co., Ltd.

- President: Shin Akira Osuga
- Location: 3-1-1 Tohro, Suruga-ku, Shizuoka-shi, Shizuoka
- Founded: Shizuoka Shimbun in December 1941; Shizuoka Broadcasting in October 1952
- Website: SBS Group