#USA #New York #AI Search #ViewLift #MyOutdoorTV

Transforming Content Discovery in Outdoor Streaming

ViewLift, a global frontrunner in digital streaming technology, has teamed up with MyOutdoorTV (MOTV) to unveil an innovative feature—Conversational AI Search. This cutting-edge tool aims to significantly enhance the way outdoor enthusiasts discover content tailored to their interests, focusing on hunting, fishing, and adventure programming.

A Leap Forward in Search Functionality

Traditionally, users would rely on basic keyword searches, often struggling to find precise content in vast libraries. With the introduction of Conversational AI Search, users can now conduct natural language queries, making content discovery not just faster but also more intuitive. This advanced feature is currently available on the MyOutdoorTV website and will soon include voice support for connected TVs.

For instance, users can ask for specific content like, "Show me elk hunting with bows in Colorado's Rocky Mountains," or "Find fly fishing techniques for trout in fast waters." Such detailed queries will return highly relevant videos from MOTV’s extensive library, dramatically improving user experience.

How It Works

The technology behind this revolutionary search feature utilizes a combination of semantic intelligence, vector search, and retrieval-augmented generation (RAG). By analyzing titles, detailed metadata, and video transcriptions, it provides contextually relevant results that go beyond simple keyword matching. This means viewers can enjoy an experience akin to the intuitive searches offered by established streaming giants like Netflix.

Manik Bambha, President of ViewLift, emphasized the importance of leveraging advanced AI technologies for client experiences. He notes, "Conversational discovery drastically reduces the time from search intent to viewing. Our audience can quickly access the specific hunting, fishing, or outdoor content they crave, enhancing platform interaction on all levels."

Enhanced Viewing Options

The search results are presented in a dynamic video grid layout, allowing subscribers to explore various experts, shows, and techniques simultaneously. As viewers refine their searches during a session, the results are updated instantly, keeping the experience fluid and engaging.

For added convenience, an interactive trailer playback feature allows viewers to preview snippets of content directly from the search results grid. This minimizes search-related frustrations, enabling users to immediately gauge whether a show aligns with their interests before committing to full episodes.

Sean Luxton, Senior Vice President and General Manager of MOTV, supported this sentiment, stating, "With thousands of episodes encompassing all aspects of the outdoor lifestyle, it’s vital for our subscribers to quickly discover relevant content. ViewLift’s AI-powered search offers a smarter, more intuitive way for hunters, fishers, and outdoor enthusiasts to navigate our programming and connect with the content they love."

Contextual Follow-Up Queries

Another remarkable aspect of this new feature is its ability to handle contextual follow-up queries, allowing users to refine their results without restarting their searches. Specific filters for experts, species, techniques, or locations can easily modify search parameters, thus streamlining the navigation process.

The shift from keyword-based searches to conversational navigation based on user intent aims to alleviate search fatigue, elevate the visibility of niche content within the MOTV library, and ultimately increase total viewing time.

The Future of Content Discovery

This launch stands as a significant milestone in the application of generative AI and semantic search technologies in over-the-top (OTT) streaming platforms. By focusing on AI-driven content discovery for specialized video services, ViewLift and MyOutdoorTV are positioning themselves at the forefront of innovation in the streaming industry.

About MyOutdoorTV

MyOutdoorTV is the world’s premier subscription streaming service from Outdoor Sportsman Group, designed specifically for outdoor lifestyle enthusiasts. Featuring a rich array of programs from the Outdoor Channel, Sportsman Channel, and World Fishing Network, MOTV offers exclusive content tailored to the interests of its audience, including educational segments and practical how-tos aimed at enhancing outdoor success. Available on numerous platforms including Apple TV, Xbox, and Amazon Fire TV, MyOutdoorTV is accessible in 162 global markets, making it a go-to source for outdoor lovers everywhere.

About ViewLift

ViewLift specializes in providing digital technology solutions for content owners, particularly in live and on-demand video distribution. Their cloud-based technology powers platforms for sports, media, and entertainment brands worldwide. With the aim of maximizing audience engagement and revenue through seamless streaming experiences, ViewLift stands at the cutting edge of tech innovations in the industry.