#Japan #Tokyo #FEILER #grirose #pet-themed

Exciting Collaboration: grirose x FEILER

In an exciting announcement, grirose, the renowned brand of Tsuchiya Kaban Manufacturing Company known for its high-quality school bags, is collaborating with the storied German brand FEILER for a delightful third installment featuring an original collection of handkerchiefs and pouches. Available from December 1, 2025, these products will be sold at grirose’s direct retail stores and online.

This collaboration introduces two original designs showcasing the charming characters Peruru the cat and Bonbon the dog, both of which embody the spirit of the grirose community. The featured pattern, "Paris Promenade," presents the stylish duo strolling through the picturesque streets of Paris, beautifully expressed through the vibrant and soft chenille weaving that FEILER is known for. This collection comprises two handkerchief options and two pouch styles, making for a total of four delightful items.

The previous collaborations released in January and October 2024 have already created precious memories for families as they select school bags and accessories. These items make ideal gifts for milestone occasions such as entrance ceremonies or birthdays, as they symbolize the joyous journey of growing up. Each product in this collection encapsulates the heartfelt wishes of both brands for the sparkling everyday lives of those who carry them.

Collection Details

• - Release Date: December 1, 2025 (online sales start at 10 AM)
• - Retail Locations: grirose flagship stores located in Nakameguro, Yokohama, Nagoya, and Osaka
• - Official Online Store: grirose Official Online Store

(Note: FEILER will not be selling these items.)

About FEILER

FEILER, established in 1928, is a landmark in traditional German craftsmanship, renowned for its exquisite chenille weaving. Their products, celebrated across generations, are marked by soft textures and rich colors. Each piece is meticulously crafted by artisans dedicated to quality, making FEILER a beloved brand.

For more information, visit the FEILER brand site.

Meet Peruru and Bonbon

• - Peruru: A fashion-forward cat with a little bit of a diva streak.
• - Bonbon: A gentle and laid-back dog, perfect for mellow days.

Together, they form an inseparable pair that sharing a love for all things cute and fashionable, aligning perfectly with the grirose ethos.

Featured Products

Handkerchiefs

The handkerchiefs, named after the Paris Promenade design, are crafted with exceptional detail. Designed to resemble framed artwork, these pieces come in two vibrant colors: pink and purple. Each handkerchief is made of 100% cotton and sized approximately 25x25 cm, retailing at ¥2,970 (tax included). They are machine washable at 40 degrees Celsius, ensuring easy care.

Pouch Styles

Two functional pouch designs provide a perfect solution for carrying various items. The Flat Pouch is ideal for smaller essentials and can serve as a pencil case or for organizing tech accessories like chargers and mice. It includes an accessible open pocket and is priced at ¥7,150 (tax included).

The Tissue Pouch features convenient pockets for keeping lip products, hair combs, and band-aids organized, also retailing for ¥7,150 (tax included). Both pouches are designed with materials suitable for everyday use, making them perfect companions for both kids and adults.

Special Events to Celebrate the Launch

To commemorate this collaboration, grirose will host a capsule toy event where lucky attendees can win collaboration handkerchiefs or exclusive stickers.

• - Dates:

- Nakameguro & Nagoya: December 1 - December 9, 2025
- Yokohama & Osaka: December 13 - December 30, 2025

Participants must simply request the 2027 admission catalog for school bags to join, ensuring a delightful and interactive experience. Gifts will include premium handkerchiefs and exclusive stickers.

Holiday Season Campaign

During the festive season, grirose will also offer a special promotion where customers spending ¥5,500 or more receive a complimentary fragrant item. This campaign runs from November 1, 2025, to January 12, 2026, enhancing the joy of gift-giving.

About grirose

Emerging in 2019 under the Tsuchiya Kaban banner, grirose aims to inspire children with enchanting designs and colors that resonate with dreams and aspirations. The upcoming collaboration not only reflects a unique blend of style and functionality but also a commitment to quality and cherished memories in childhood.

For catalog requests, please visit the grirose catalog request page.
Visit any of the grirose stores for more exciting offerings and to experience the magic firsthand!