FSC Japan at FaW
2025-09-30 07:45:13

FSC Japan Showcases Sustainable Fashion at FaW TOKYO Expo

Introduction


FSC Japan, a leading organization in promoting sustainable forestry standards, is proud to showcase its innovative initiatives at the FaW TOKYO Expo on October 1-3, 2025. This year, the focus is on how fashion can coexist harmoniously with nature through responsible sourcing of forest-derived fibers. The organization aims to address the pressing issues of deforestation and its impact on both the environment and local communities.

Booth Highlights


1. Confronting Deforestation Risks with FSC-Certified Products


At the expo, visitors can expect to see an exclusive capsule collection by Hong Kong's emerging designer, V Visionary Design Studio's Vickie Au. This collection is notable for being the first-ever made entirely from FSC-certified fibers, emphasizing eco-friendliness in fashion. The booth will also display other FSC-certified products such as wooden hangers and paper bags, all designed with the theme of "From Deforestation to Coexistence with Forests".

Despite the rising popularity of forest-derived fibers like rayon, viscose, and modal, about 50% of these fibers are sourced from uncertified forests, leading to risks of environmental degradation and loss of biodiversity. The fashion industry's commitment to true sustainability is crucial and FSC Japan emphasizes the importance of responsible sourcing to mitigate such risks.

2. Achieving Circular Displays with FSC-Certified Wood


The booth's design is another highlight, featuring fixtures made from FSC-certified wood. The innovative design is executed by Showa Art Co., Ltd., a unique player in the industry to have obtained FSC CoC certification. Utilizing FSC-certified wood not only enriches the display aesthetic but also embodies the sustainable principles FSC advocates.

Showa Art Co., Ltd. has pioneered a system called “UniPlan®”, which focuses on reusing exhibition fixtures rather than discarding them after events. This initiative allows for less waste and promotes sustainable practices in exhibition design long before the term 'sustainability' became mainstream. The use of FSC-certified wood aids in addressing the overarching goal of environmental preservation.

Ensuring Sustainable Practices


The wooden materials used in the booth are sourced from forests managed under FSC FM certification by Tokyo Chainsaws Co., Ltd., further emphasizing the project's commitment to sustainable forestry practices. The link between fashion and forests extends to many aspects, including clothing, hangers, packaging, and even exhibition setups.

The FSC Japan booth at FaW TOKYO serves as a testament to how sustainably sourced forest resources can contribute to forest conservation worldwide. It presents a fresh perspective on how the fashion industry can embrace coexistence with forests through the implementation of FSC-certified products.

Event Details


The FaW TOKYO Expo, Japan's largest fashion business exhibition, will take place from October 1 to October 3, 2025, at Tokyo Big Sight. Attendees will need to register in advance for free entry through the official website.

Conclusion


FSC Japan invites everyone to visit and learn about the vast possibilities of sustainable fashion. Join us on this journey towards a more responsible fashion industry that prioritizes our planet, its forests, and the communities that depend on them. Together, we can create a brighter, more sustainable future. We look forward to your visit!

For more information on FSC Japan, visit their official web pages: FSC Japan Official Website, FSC Japan X Official Account, FSC Japan Facebook.


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Topics Consumer Products & Retail)

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