#Japan #Tokyo #WM Partners #Pet Insurance #Anipos

WM Partners Engages in Capital Partnership with Anipos

WM Partners, an independent investment firm, has officially announced a significant capital partnership with Anipos, an insurtech company headquarter in Shinjuku, Tokyo. This investment, executed through the WM Growth Fund No. 5 Limited Liability Partnership, is designed to boost the digital transformation (DX) of the pet insurance sector, a market that continues to expand rapidly in Japan.

Anipos operates with a vision to create a world where everyone can enjoy better animal medical care and live happily with their pets. The company specializes in vertical SaaS and tech-enabled Business Process Outsourcing (BPO) services tailored to the pet insurance industry. One of Anipos’ standout offerings, the “Anipos Pet Insurance Claim App,” has recorded over 1 million claim submissions, simplifying the process for pet owners. Furthermore, the company strengthens its offerings with solutions like “ANIPOS Cloud” and AI support services, effectively pushing the boundaries of digital innovation in a traditionally analog market.

This investment marks a significant step as it includes stock acquisition from existing shareholders and reinvestment by the management team. WM Partners is keen on guiding Anipos through the next stages of growth. By leveraging Anipos' technological prowess and industry insights, alongside WM Partners' support, the aim is to enhance management structures, drive recruitment efforts, and expand product functionalities.

The pet insurance landscape in Japan, despite registering a CAGR of over 10%, shows a penetration rate of merely about 20%. Thereby, it indicates vast potential for expansion. WM Partners plans to support the new management structure of Anipos in its endeavor to evolve into a pivotal information platform connecting animal medical care and the pet insurance sector, tackling both capital and operational aspects.

Anipos at a Glance:

• - Company Name: Anipos Inc.
• - Headquarters: 7F Ichigaya Hachiman-cho Bldg, 11-1 Ichigaya Hachiman-cho, Shinjuku-ku, Tokyo
• - Branch: 1-12-11 Oomachi-nishi, Asaminami-ku, Hiroshima
• - CEO: Takuya Okawa
• - Established: March 2019
• - Services Offered: Development and operation of pet insurance claim applications, provision of core systems for pet insurance providers “ANIPOS Cloud”
• - Website: anipos.co.jp

About WM Partners

Founded in 2013, WM Partners is an independent investment firm formed by professionals with over a decade of investment experience in the private equity sector and diverse business backgrounds. Since its establishment, WM Partners has been committed to providing optimal capital and operational support tailored to companies at various growth stages.

The private equity ecosystem in Japan is still evolving, with a seamless connection from venture capital to growth investment and buyouts yet to be completely established. As a pioneer in growth capital investment in Japan, WM Partners advocates a distinctive investment strategy that sets it apart from dispersed venture capital or acquisition-focused buyout funds.

Under the investment concept of “Growth Buyout,” WM Partners has expanded its targets to include companies aspiring for further growth post the VC phase. Its approach involves hands-on support during strategic planning and execution, closely collaborating with management teams, thus ensuring the optimum capital structure and shareholder policy.

Going forward, WM Partners is dedicated to fiercely supporting businesses aiming for the next growth stage, propelling acceleration and actualizing value enhancement with unwavering resolve.