TELUS Digital Unveils Real-Time AI Personalization Technology at Adobe Summit 2026 in Las Vegas

TELUS Digital Showcases Real-Time AI Personalization

In the fast-evolving world of technology, TELUS Digital has positioned itself as a trailblazer. At the upcoming Adobe Summit 2026, set to take place from April 20 to 22 in Las Vegas, the company will showcase its groundbreaking real-time AI personalization engine designed to enhance customer experiences. As an Adobe Gold Solution Partner, TELUS Digital is set to illustrate how generative AI (GenAI) transforms contact center data into actionable insights that foster customer loyalty.

The Concept of AI Activation Gap

As organizations rush to implement AI, many face what TELUS Digital has termed the "AI activation gap". This disconnect stems from the disparity between a wealth of available customer data and the speed with which businesses can leverage it for real-time decision-making. Samantha Thibault, Senior Director of Digital Marketing at TELUS Digital, succinctly points out, "Enterprises don’t struggle with data scarcity; they struggle with activation speed." This statement underscores the challenge many companies face in turning insights from customer interactions into meaningful actions quickly enough to capitalize on those moments.

Live Demonstrations and Innovative Workflows

Visitors to Booth 2245 at the Venetian Convention and Expo Center will have the chance to witness live demonstrations of TELUS Digital's innovative workflows. Attendees will see how the technology involves:
1. Extraction: TELUS Digital's custom GenAI can identify customer intent and sentiment from audio recordings of conversations.
2. Unification: Synchronization of structured customer data with Adobe's Real-Time Customer Data Platform (CDP).
3. Activation: Using Adobe Journey Optimizer, the platform facilitates the instant personalization of customer journeys, thereby enhancing customer retention.

This seamless integration allows businesses to operationalize customer intelligence within minutes after an interaction, allowing them to engage customers in real time, fostering loyalty, and driving revenue.

Featured Session on Customer Retention

In addition to demonstrations, TELUS Digital will lead an insightful session titled "Automate Customer Retention and Loyalty with Real-Time Data Triggers" on April 22. This session will delve into TELUS's journey from outdated batch processing methods to a modern, real-time AI ecosystem that efficiently retains customers.

Some key outcomes from this transition include a significant reduction in response time from days to mere minutes and advanced capabilities such as automated reasoning and continuous learning within customer interactions. This evolution showcases how enterprises can successfully navigate AI adoption at scale and translate it into tangible business results.

Enterprise-Scale AI Capabilities

With over 16 years of partnership with Adobe, TELUS Digital demonstrates a robust expertise in implementing AI solutions across various domains. Its integration of different Adobe platforms—including Adobe Experience Manager and Adobe Campaign—enables organizations to maximize their technology investments for more personalized customer experiences.

Attendees are encouraged to visit Booth 2245 to explore how TELUS Digital can help transform their contact center strategies into revenue-generating platforms through AI-driven insights and automation.

Meet TELUS Digital at Adobe Summit 2026

For those looking to learn more or to arrange one-on-one discussions with TELUS Digital’s specialists, they can schedule meetings via the event’s official website or stop by their booth during the expo. This summit not only promises innovative solutions but also insights into the future of customer experience through AI.

In summary, TELUS Digital’s participation in Adobe Summit 2026 represents a pivotal moment for enterprises seeking to leverage AI in enhancing customer engagement and loyalty. Through their end-to-end AI capabilities, organizations can effectively bridge the gap between data and actionable insights, unlocking significant potential for growth and customer satisfaction.