#USA #Newark #Lucid Group #Timothée Chalamet #Lucid Gravity

Timothée Chalamet Teams Up with Lucid Group to Challenge Norms

In a groundbreaking announcement, Lucid Group, the innovative maker of cutting-edge electric vehicles, has joined forces with the celebrated actor Timothée Chalamet. This partnership marks a pivotal moment in Lucid's efforts to enhance the brand's cultural significance and resonates with the company's ethos of challenging the status quo. As the world shifts towards greener alternatives, Lucid's vision of 'Compromise Nothing' finds a distinctive voice in Chalamet, who embodies creativity and excellence both on and off the screen.

Lucid Group, listed on NASDAQ under the symbol LCID, has swiftly become a frontrunner in the electric vehicle (EV) sector since its establishment in 2016. The company is renowned for its flagship product, the Lucid Air—an all-electric sedan that has garnered acclaim for its performance, design, and advanced technology. The latest addition to Lucid’s lineup, the Lucid Gravity, is an innovative SUV that combines spaciousness, luxury, and high performance, designed to cater to today’s discerning drivers while minimizing their carbon footprint.

A New Marketing Campaign

As part of this partnership, Chalamet is set to lead Lucid's upcoming marketing campaign aimed at promoting the Lucid Gravity. His association with Lucid began when he was spotted driving a Lucid Air in 2023, sparking a connection that would deepen over time. The partnership seeks to showcase both performance and passion, feelings deeply rooted in the Lucid brand philosophy.

Akerho