MarketFully Strengthens Its Global Position in InContent Marketing
In an exciting development within the marketing sector,
MarketFully has officially announced a strategic brand consolidation aimed at enhancing its leadership position in
InContent Marketing. This significant move will now see
Key Content and
MotionPoint operate under the MarketFully umbrella, highlighted by the introduction of the cutting-edge platform,
MarketFully.AI.
Introducing MarketFully.AI
The launch of MarketFully.AI marks a pivotal moment for MarketFully, establishing it as the central brand in a restructuring that benefits from the combined expertise of its associated agencies, Key Content and MotionPoint. This reorganization encapsulates a profound shift in where the company directs its efforts—molding a distinctly cohesive suite of services that emphasizes adaptive translation, transcreation, and content creation on a multilingual scale.
Evan Kramer, the CEO of MarketFully, elaborated on this transformation, stating, "This move illustrates the next iteration of our multilingual content marketing, delivered through a comprehensive MarketFully solution, designed to deliver measurable marketing outcomes to multilingual content marketing for global brands."
A New Era of Multilingual Content Marketing
Let's dive into what this means for businesses seeking to expand their reach in a world that increasingly operates on a global scale. The comprehensive solution offered by MarketFully now merges innovative technology with an understanding of cultural nuances, thus creating a unique environment for brands wanting to refine their content for a diverse audience.
Key Features of the MarketFully Solution:
- - Key Content: This arm focuses on managed multilingual content marketing services.
- - MotionPoint: This entity is centered around translation and transcreation for marketing purposes.
- - MarketFully.AI (MF.AI): A proprietary AI-driven technology platform that’s purpose-built for multilingual content marketing.
The transition integrates the former technology brand,
GetGloby, fully into MarketFully's operations, signifying a unified approach that allows businesses to tackle the requirements of multilingual marketing strategy and post-editing services for AI-generated content.
Unmatched Multicultural Marketing Capabilities
The essence of the new MarketFully.AI is found in two powerful features:
Adaptive Content AI and
InContent AI. The Adaptive Content AI facilitates the entire spectrum of content adaptation—from translation to creation—leveraging AI efficiently to enhance marketing outcomes. On the flip side, InContent AI focuses on intelligence and workflow management to optimize content distribution, ensuring maximum engagement across different cultures and markets.
As highlighted by
Kai Malinowski, VP of Product Management, this managed solution is not solely about advanced automation through AI; it is through a
human-in-the-loop approach guaranteeing that actual individuals infuse their insights and cultural expertise into the processes. This integration between technology and human understanding is the cornerstone for brands striving to engage effectively in diverse, multicultural landscapes.
A Vision for the Future
MarketFully's strategy to harness this innovative approach to multicultural marketing signifies a noteworthy evolution in how brands communicate with varied audiences. With the groundwork laid through the fusion of AI and cultural intelligence, brands are better equipped to curate campaigns that resonate deeply within the markets they aim to capture.
Kramer states, "This new approach represents the next evolution of inbound marketing for multilingual and multicultural audiences, providing an unprecedented opportunity for brands to define their narratives on a global scale."
As marketers navigate the complexities of appealing to global audiences, the launch of MarketFully.AI and the combined strength of MarketFully's agencies positions them strongly to deliver marketing initiatives that are not just informative but also resonate with cultural authenticity, empowering brands to tell their unique stories seamlessly across borders.
For more information, visit
MarketFully's Official Website.