Swig Launches Limited-Edition SOUR PATCH KIDS® Dirty Sodas for Unique Flavor Experience

Swig's Collaboration with SOUR PATCH KIDS® Brings Exciting Flavor to Customers

In an exciting development for beverage enthusiasts, Swig, known for being the pioneer of the Dirty Soda concept, has unveiled a limited-edition collection of dirty sodas inspired by the iconic SOUR PATCH KIDS® candy. This new product line, which debuted on March 3rd, is designed to tap into the rising popularity of sour flavors, delivering a fun and customizable drink experience for consumers nationwide.

With over 140 locations across the United States, Swig is committed to providing unique beverage options that resonate with its customer base. The new SOUR PATCH KIDS® dirty sodas are crafted around three signature flavors: Watermelon Wave, Blue Raspberry®, and REDBERRY®. Each flavor combines the beloved candy’s delicious taste with a traditional soda base, resulting in a refreshing twist that is sure to intrigue both candy lovers and soda aficionados alike.

What's on the Menu?

1. SOUR PATCH KIDS® Watermelon Wave: This vibrant option features a delicious mix of Sprite, SOUR PATCH KIDS® Watermelon syrup, watermelon puree, and coconut cream. It promises a refreshing sensation that brings a tropical vibe alongside its signature sour flavor.

2. SOUR PATCH KIDS® Blue Raspberry®: Boldly combining Mountain Dew, SOUR PATCH KIDS® Blue Raspberry syrup, and SOUR PATCH KIDS® Bitz, this choice stands out with its adventurous flavor profile. It's a treat that tantalizes the taste buds and delivers an exhilarating experience.

3. SOUR PATCH KIDS® REDBERRY®: Enjoy a tangy combination of Sprite, SOUR PATCH KIDS® REDBERRY® syrup, SOUR PATCH KIDS® Bitz, and raspberry puree. This fruity concoction balances sweetness with a delightful tartness, making it a must-try for anyone who loves berry-flavored beverages.

Customization at Its Best

A notable feature of these new dirty sodas is the enhanced customization option that accompanies them. Swig customers will be able to select their preferred level of sourness from three distinct choices: Not So Sour (Just a Hint), Original Sour (Classic Sour Kick), or Extreme Sour (Pucker Up). This level of customization is central to Swig’s philosophy, allowing patrons to shape their drink experience to match their personal preferences.

As part of the rollout, Swig’s friendly and knowledgeable staff, referred to as Daymakers, will be on hand to assist customers in finding their ideal sour level. This bespoke service reflects Swig’s ongoing commitment to delivering exceptional customer experiences that fans have come to anticipate with every visit.

A Growing Brand

Founded in 2010, Swig has quickly become one of the most dynamic beverage brands in the market. By innovatively blending traditional sodas with energetic flavors, fresh fruits, purees, and creams, the company has carved out its niche and has garnered a loyal following. Beyond the classic dirty sodas, Swig also offers various other drink options, including Refreshers and Revivers, alongside sweet and savory snack choices such as their famous pink frosted sugar cookie.

Swig’s collaboration with SOUR PATCH KIDS® exemplifies its drive for innovation and customer engagement. As more consumers seek diverse and exciting flavors, this partnership is expected to resonate well within the beverage market, solidifying Swig’s status as a leader in the industry. For more information on these tasty creations and to locate a Swig near you, visit Swig.com or follow them on Instagram @swigdrinks.