#USA #Fairfield #Keypoint Intelligence #Jeff Wettersten #FuturePrint

Introduction

On April 3, 2025, Jeff Wettersten, the Vice President of Packaging at Keypoint Intelligence, will take center stage during the highly anticipated Packaging Day at FuturePrint TECH. This event promises to unveil revolutionary insights into the packaging sector, particularly in digital printing. In his session titled "Transforming the 'Corrugated and Folding Carton' Industry A New Era for Digital Printing," Wettsten aims to delve into how digital printing is reshaping an industry long dominated by traditional methods.

The Current Landscape

Wettersten will provide an in-depth look at the current landscape of the corrugated and folding carton sector, where digital printing represents only a fraction of the market share. Despite the undeniable benefits of digital technologies, such as enhanced efficiency and reduced waste, the analogue workflows still prevail. Through market research and real-world examples, he will outline the reasons behind this discrepancy and what is required to drive broader adoption.

Key Discussion Points

In his session, Wettersten will discuss several critical topics:

• - The Value Proposition of Digital Printing: It’s crucial to look beyond cost savings when evaluating the true value of digital printing. Wettersten will share insights on how digital solutions can tackle significant challenges in terms of efficiency and waste management compared to traditional methods.

• - Driving Productivity through Digital: The session will offer practical examples demonstrating how converters are leveraging digital technologies to improve productivity and streamline operations in their workflow.

• - Aligning with Brand Expectations: In today’s fast-paced market, brands are looking for speed, flexibility, and sustainability in their supply chains. Wettersten will discuss how digital printing meets these evolving expectations.

• - Scaling Up Digital Printing: A major focus will be on understanding what it takes to scale digital printing from a mere 1% of packaging output to over 20%. Wettersten’s insights will reveal the necessary conditions for this growth and how industry players can work towards achieving it.

Recent Podcast Insights

Ahead of the event, Jeff Wettersten also shared his views in a recent episode of the FuturePrint Podcast, titled "Breaking the 1% Barrier The Future of Digital Printing in Packaging." This episode tackles the barriers hindering digital printing from gaining traction, highlights areas where it is making headway, and discusses the roadmap for increasing adoption rates effectively.

Conclusion

This session is tailored for anyone interested in understanding the ongoing transformation of digital printing within the packaging domain. Wettersten’s insights, supported by data-driven examples and statistics, will illuminate both the opportunities and challenges present for converters and brands alike.

For those eager to learn more about FuturePrint TECH and the complete agenda for Packaging Day, more information can be found by visiting FuturePrint's official site. Additional resources and insights related to packaging can be accessed through Keypoint Intelligence's website.

About Keypoint Intelligence

Keypoint Intelligence has been at the forefront of digital imaging for over six decades. The firm has earned a reputation as a leader in independent testing, lab data, and market research, serving clients in their efforts to drive product and sales success consistently. Renowned for delivering unbiased information and analysis, Keypoint Intelligence remains a trusted resource within the industry due to its vast experience and expertise.