#United States #San Mateo #agentic AI #Jivox #DaVinci Commerce

Jivox's DaVinci Commerce Selected as a Top Innovation

In an era where digital commerce is rapidly transforming how consumers shop, Jivox has made significant strides with its revolutionary platform, DaVinci Commerce. Recently, it was honored as one of the Top 50 innovations to be showcased at the upcoming 2026 National Retail Federation (NRF) Innovators Showcase. This recognition is a nod to Jivox's leading role in the realm of agentic AI-powered commerce marketing.

What is DaVinci Commerce?

DaVinci Commerce is the first AI-native platform for personalizing commerce media campaigns, designed to automate the process with generative and agentic AI technology. This enables brands, agencies, and retail media networks to achieve speed, compliance, and measurable sales through various channels, including AI shopping agents and omnichannel media.

The Challenges in Traditional Commerce Media

Historically, commerce media has faced several challenges—slow creative production cycles, complicated compliance requirements across different retailers, and an inability to correlate media exposure directly with sales. These obstacles have hindered brands from effectively reaching consumers and maximizing their marketing investments.

Jivox's DaVinci Commerce addresses these issues head-on. It serves as a robust solution that empowers marketers to automate their workflows significantly, reducing both time and costs associated with campaign development.

The Innovative Features

At the NRF Innovators Showcase, Jivox plans to demonstrate three pivotal innovations that define the advantages of using agentic AI:

1. Agentic Creative Template Generation
Using agentic AI, DaVinci Commerce automates the crafting of creative templates that comply with brand and retailer guidelines. This functionality allows for rapid personalized ad production across various formats and channels, ultimately slashing traditional production timelines.

2. Agentic Creative Compliance Checker
The platform boasts an agentic AI compliance engine that swiftly assesses creative assets for adherence to brand, legal, retailer, and network specifications. By promptly flagging potential compliance issues, this feature derails bottlenecks that can delay campaign launches.

3. Agentic Shopping Ad Experiences
DaVinci Commerce offers an industry-first approach by facilitating AI-driven shopping experiences. Instead of directing consumers to cluttered product pages, it generates personalized prompts and guided shopping conversations, assisting users in making choices and completing transactions seamlessly. This innovation establishes a crucial link between creative exposure and verified sales outcomes.

Acknowledgment of Innovation

Diaz Nesamoney, Founder and CEO of Jivox, highlighted the critical role of AI in retail marketing during his announcement regarding DaVinci Commerce's inclusion at the NRF. He emphasized that consumers are increasingly flocking to AI platforms for their shopping needs, compelling brands to adapt to these changing engagement models.

"DaVinci Commerce is not just about enhancing the speed of production but also redefining how brands interact with consumers through intelligent, compliant, and personalized marketing strategies," said Nesamoney.

Future Perspectives

The NRF Innovators Showcase invites leaders from the advertising and retail media sectors to witness these groundbreaking advances in action. Participants can expect demonstrations featuring agentic creative template generation, the compliance checker, and interactive agentic shopping flows that lead from ads to discovery.

By merging generative and agentic AI with commerce media workflows, Jivox's DaVinci Commerce empowers brands to launch fully personalized campaigns within minutes rather than weeks, enhancing overall market responsiveness and retailer attribution capabilities.

Conclusion

DaVinci Commerce is poised to set new standards in the retail marketing landscape, making commerce media a driving force for sales growth. Brands such as Nestlé, Diageo, and Unilever already leverage this platform to achieve unprecedented levels of personalization and efficiency in their marketing efforts. For those interested in exploring this revolutionary platform, further details can be found at davincicommerce.ai.