#Japan #Tokyo #AI Robotics #Hair Care #Straine

Straine: The Revolutionary Hair Care Brand

In a groundbreaking move, Ai Robotics Company, headquartered in the vibrant district of Minato, Tokyo, unveils its pioneering hair care brand, Straine. Slated for launch on July 1, 2025, this innovative brand is designed with a singular vision: to offer consumers the best silk straight texture. This concept revolves around a new approach to hair care, focusing on the need for effective treatment for frizzy and unruly hair, making every individual’s hair journey a transformative experience.

Unique Formulation

Straine promises to deliver results that redefine hair care with its world-first silk straightening ingredients, fusing advanced technology with nature's best. The range includes three key products: Straight Shampoo, Straight Treatment, and Straight Hair Oil. Each product brings together a concoction of nine essential amino acids, dimaleate acid, toester, and seven types of keratin, collectively offering a cutting-edge solution for hair straightening and hydration. The products will first launch in variety stores starting from June 19, 2025, before becoming widely available in drugstores nationwide.

The Essence of Straine

The brand name, Straine, is an amalgamation of the words “straight” and “line,” symbolizing the seamless beauty of straightened hair. With a focus on specialized repair components and unique structural assessment technology, Straine caters to individuals plagued by curliness and waves. This brand emerges not just as a hair care solution but as an invitation for everyone to discover a newfound sense of self through their hair.

Statement from the Brand

Straine's philosophy is anchored around an unwavering core that values individuality. The message is simple yet profound:

“When hair changes, so does the heart. Straight hair can open doors to newfound confidence.”

This philosophy resonates with the ethos of the brand, which seeks to inspire anyone looking for straight beauty in a world where aesthetic values continue to evolve.

Brand Ambassador

In an exciting announcement, popular Japanese actor Tomohisa Yamashita has been appointed as the brand ambassador for Straine. Known for his magnetic appeal and profound influence, Yamashita embodies the very essence of the brand: authenticity and strength of character. His commitment to staying true to his values aligns perfectly with Straine's mission of embracing one's unique qualities.

Product Features

Straight Care Technology: The brand leverages a unique triple straight formulation, specifically designed to target the internal structure of hair. The specialized care means focusing on essential amino acids' repairing prowess, maintaining moisture levels, and delivering a silky smooth texture. This technology has been extensively tested and designed to provide more than just surface-level treatment; it aims for deep structural correction.

Indulgent Experience

Every product under the Straine banner is a sensory treat. The White Blossom scent evokes fresh floral and fruity notes, delivering a luxurious at-home salon experience with every use.

Product Breakdown

1. Straine Straight Shampoo: Featuring a blend designed for optimal cleaning without stripping moisture, this shampoo protects and nourishes the hair, promoting a straight texture with every wash.
2. Straine Straight Treatment: This treatment is infused with selected keratins and promising hydration, redefining damaged hair to restored brilliance.
3. Straine Straight Hair Oil: A protective barrier against humidity and heat, this oil ensures your straight look lasts longer in various conditions, while maintaining a light, non-greasy texture.

Availability

Straine products will first be available for early access in select variety stores from June 19, 2025, before becoming widely accessible in drugstores across the country and on e-commerce platforms such as Rakuten and Amazon.

For more details on the product range and the philosophy behind Straine, check out the official website at straine.jp. Join the journey towards the ultimate silky straight hair experience with Straine, where every strand counts.