#Canada #CFO #Montreal #Mistplay #Colin Roussil

Mistplay Welcomes Colin Roussil as Chief Financial Officer

On September 1, 2026, Mistplay, a recognized leader in rewarded advertising and monetization solutions for mobile platforms globally, proudly announced the appointment of Colin Roussil as their new Chief Financial Officer. This strategic move signals Mistplay's commitment to navigating its next growth phase under the guidance of an accomplished finance executive.

Colin Roussil joins Mistplay with a decade-long experience in both gaming and ad tech sectors. Most recently, he played a critical role at Liftoff Mobile, where he led the finance team through significant milestones, including a remarkable investment by General Atlantic at a valuation of $4.3 billion in 2025, culminating in preparations for a public listing in the summer of 2026, valued at $5.4 billion. His expertise will prove invaluable as Mistplay expands its business structure and operations.

Tricia Han, the CEO of Mistplay, emphasized the importance of Roussil’s addition to the team. She remarked, "Mistplay has experienced phenomenal growth over the last year, increasing both our scale and the complexity of our services. As we prepare for our upcoming growth phase, Colin's extensive experience in high-growth finance from leading companies like Liftoff and Activision Blizzard makes him an exceptional asset for our leadership team. His insights into the ad tech landscape combined with his understanding of the gaming industry highlight his ability to further enhance Mistplay's capabilities."

Roussil previously spent over six years at Activision Blizzard, where he held senior finance positions. His skills in corporate finance and investor relations contributed to the company’s impressive expansion trajectory. With strategic consulting experience from Bain & Company and foundational knowledge in investment banking, Roussil exhibits a comprehensive skill set that aligns perfectly with the needs of Mistplay.

"Mistplay holds a unique position in the gaming sector as a pioneer in rewarded advertising, benefiting not only advertisers but also consumers," said Roussil. He views the company’s evolution toward establishing a broader network as pivotal, potentially increasing consumer engagement and monetization opportunities for apps within the gaming ecosystem.

Roussil’s pivotal leadership role will encompass overseeing Mistplay's finance function as it braces for the next chapter of growth and innovation. His focus will be on scaling operational efficiencies and establishing a robust groundwork for 2027, promoting new developments for both the organization and the industry.

Founded in 2015 and headquartered in Montreal, Mistplay has differentiated itself through its innovative play-and-earn model. The company not only partners with developers but also harnesses advanced AI technology to innovate in the mobile advertising space. By focusing on building rewarded engagement strategies, Mistplay has positioned itself as a top-tier global ad partner and a crucial player in the competitive mobile gaming market.

As Mistplay embarks on this exciting growth journey with Colin Roussil at the financial helm, the industry will be keenly observing how his leadership will influence the company’s strategies and enhance its product offerings in the fast-evolving mobile ecosystem.