#Japan #Digital Transformation #Tokyo #YouCam #Halloween Fun

Transforming Halloween with YouCam's AI and AR Magic

Halloween has entered a new realm with the advent of advanced technologies, and leading the way is the YouCam app by Perfect Corp. This year, data reveals that user engagement reached unprecedented levels during the Halloween period of 2024. Utilizing stunning artificial intelligence (AI) and augmented reality (AR), the app offers users over 90 unique Halloween-themed looks, avatars, and effects, ensuring your spooky celebrations are more exciting than ever.

The Shift to Digital Celebrations

With projections estimating that the U.S. Halloween market will exceed $13 billion this year, it's no wonder that the idea of “digital transformations that require no preparation” has garnered widespread appeal. In a time where going out to events is not always feasible, your smartphone has become a portal into a thrilling world of transformation, allowing anyone to delve into the fun of Halloween right from home.

Exciting New Features for 2025

Anticipation mounts as the 2025 version of the YouCam app is set to introduce groundbreaking features designed to enhance user creativity even further:

• - AI Halloween Costume Try-On: Users can enjoy a highly realistic experience trying on vampire or zombie costumes virtually without ever leaving their homes. The AI's precision in virtual makeup and outfit fitting eliminates the need for traditional costume preparations. Now, anyone can transform into their favorite Halloween character instantaneously with just their smartphone.

• - AI Video Generation: Turn a simple still image into an engaging Halloween-themed video infused with horror effects. This innovative feature elevates storytelling from static posts to dynamic expressions that enhance sharing capabilities on social media, significantly boosting engagement.

These enhancements pave the way for a more expansive digital experience with lower barriers for self-expression. The interactive nature of this transformation has elevated Halloween culture, allowing for new forms of enjoyment and social sharing.

Record-Breaking Engagement in Digital Transformations

The data compiled during Halloween week in 2024 offers compelling insights into the growing popularity of digital transformation experiences:

• - Over 176,000 Halloween-related try-ons were recorded during the period.
• - Out of all makeup filters used on YouCam, 26% were Halloween-themed, reflecting an enthusiastic user engagement.
• - Approximately 13,000 images were saved post-try-on, showcasing the digital costumes as “digital assets” that users proudly share and interact with.

These digital costumes not only serve as personal expressions but also foster an active community of sharing among users on various social media platforms.

About Perfect Corp.

Founded in 2015, Perfect Corp. is dedicated to transforming consumer experiences in the beauty and fashion industries. With services ranging from AI skin analysis to virtual try-ons for cosmetics, the company champions the notion of “Beautiful AI” to enhance lives. With a global presence across Japan, North America, Europe, China, Taiwan, and India, the company operates in over 60 countries by 2025.

Perfect Corp. is revolutionizing how consumers and brands connect via a merging of beauty, technology, and fashion. With over 700 brands utilizing their services and more than 100 billion virtual try-on experiences each year for over 800,000 cosmetic products, they are leading the charge in promoting not only digital innovation but also sustainability. Their commitment to reducing plastic usage and carbon emissions in the beauty sector contributes to creating a better and more enjoyable environment for all.

As we embrace this future of technology and creativity, YouCam sets a thrilling stage for the Halloween festivities ahead, making every virtual transformation a captivating experience worth sharing.