#Japan #Nagoya #Autumn Fashion #CROSS FUNCTION #Comfort Wear

Introduction to the 2026 Autumn Apparel Survey

In a recent survey conducted by Cross Plus, Inc. based in Nagoya, Aichi Prefecture, a significant shift in consumer behavior regarding autumn apparel was unveiled. Rather than focusing solely on acquiring new autumn clothing, many individuals are prioritizing the essence of autumn itself—embracing its colors and feelings. The findings were shared through a special section on the online store of their brand, CROSS FUNCTION, starting September 11, 2026.

Key Insights from the Survey

The survey showcased several intriguing trends in consumer behavior:

• - Approximately 60% of respondents believe that true autumn wear begins in October, followed by 20.2% preferring September and 15.2% for November.
• - Over 50% admitted to purchasing fewer autumn garments compared to previous years. The terms “unchanged” and “increased” were noted by 44.2% and 5.4% respectively, indicating a notable change in the demand for autumn attire over the past five years.
• - A transition from seasonal to temperature-based clothing choices is evident. 35.8% of respondents said they choose outfits based primarily on temperature, and 33% cited functionality as their main concern. In contrast, only 18% selected “season” as their primary factor, marking a distinct shift towards climate-adapted fashion.

The Demand for Autumn Colors

Despite purchasing fewer autumn clothes, the appetite for autumn hues remains robust. Respondents predominantly indicated they experience autumn through visual cues, with color usage being the primary method of feeling the season. When asked what they desire in their autumn wardrobe, the top styles identified were combinations of autumn colors with short sleeves and summer functionality. This indicates a strong inclination towards comfort and practicality during the warm early autumn days.

Simplifying Seasonal Wardrobe Changes

Interestingly, around 80% of the respondents revealed they have simplified their seasonal wardrobe switches. A staggering 49% said they engage in partial changes, while 28.8% stated they seldom make shifts. The challenges of storage and an increase in versatile all-season clothing were noted as key reasons behind this trend.

Conclusion: A New Understanding of Autumn

The findings from this survey illuminate a significant shift in consumer attitudes towards autumn fashion in 2026. The focus appears to be transitioning away from traditional autumn clothing to embracing feelings and colors associated with the season. Consumers are now seeking comfort and functionality, indicating an evolving landscape within the fashion industry.

For more details on the latest trends in autumn apparel, visit the special survey section at CROSS FUNCTION's online store: CROSS FUNCTION Online Store.

About CROSS FUNCTION

CROSS FUNCTION aims to provide basic wear that caters to everyday needs, ensuring that style is not compromised by temperature or season. They strive to be a reliable companion in all of life’s moments, allowing individuals to find perfectly priced clothing that meets their comfort and style requirements.

For inquiries regarding products, please reach out to Cross Plus, Inc. at [email protected].