#Japan #Health Management #Tokyo #Infinity #Food Education

The Next-Generation Food Support Model

In recent times, many HR and administration representatives have expressed challenges in adopting the 'Health Management Excellent Corporation' (健康経営優良法人) designation. Common sentiments include frustrations such as, "We have met the requirements, but it's difficult to implement on the ground," and, "With the new systems being rolled out, we are uncertain about the necessary steps to take."

In response to these concerns, INFINITY Corporation, headquartered in Tokyo and led by Shinichi Tanaka, announced a dual-system support model on September 2025. This model addresses both the 'Health Management Excellent Corporation 2026' and the Ministry of Agriculture, Forestry and Fisheries' new 'Food Education Excellent Corporation Certification' initiatives.

Following the initial release, numerous companies have expressed interest and consultation requests. The number of inquiries to the company's website form has risen, indicating an increasing urgency for effective system compliance.

Combining Smart Meal with Nosh

INFINITY's innovative model merges Smart Meal with Nosh, an on-demand healthy frozen meal delivery service catering to various demographics, including remote employees and families. This approach allows companies to provide necessary resources for the implementation and reporting required for compliance without incurring extra costs.



The system ensures comprehensive coverage for employees whether they work onsite or remotely, effectively acting as an alternative cafeteria for those who are away from the office.

The increasing prevalence of remote work has magnified the need for equitable health and nutrition support. Employees working from home or in local branch offices often face disparities compared to their onsite counterparts regarding access to nutritious meals. Without initiatives like Nosh—viewed metaphorically as a 'mobile cafeteria'—remote employees struggle to maintain a balanced diet, adversely affecting their nutrition, finances, and performance.

Key Aspects of the New Certification Systems

1. Health Management Excellent Corporation 2026

This program evaluates companies based on the health initiatives they have implemented, emphasizing evidence-based reporting and execution.

2. Food Education Excellent Corporation Certification

This initiative seeks to enhance company-wide food improvement practices and sustain public awareness and action within corporations.

The common denominator in both programs lies in the execution and data visibility of results. Companies must act promptly for successful evaluations, as delays can negatively impact their ratings.

The Three Pillars of INFINITY’s Model

1. Natural System Compliance

Combining Smart Meal and Nosh allows organizations to create a mobile cafeteria service, ensuring healthy meal access for all employees.

2. Visualizing Behavioral Change

Free templates for staff surveys facilitate seamless data collection and reporting, ready to be used as applications.

3. Zero-Cost Implementation

INFINITY’s support model operates on a zero-cost basis, allowing businesses to pursue compliance and internal initiatives without financial strain.

Aligning Human Capital Management and System Compliance

INFINITY is actively participating in government and private sector projects aimed at promoting health in the workforce. They aim to document and visualize employees' health behaviors as measurable results for system applications and human capital disclosures.

Free Resources and Future Directions

INFINITY offers a variety of free resources for system compliance and internal implementation. These include expert-reviewed monthly reports and templates designed to assist with system applications, which can be utilized for internal presentations and documentation.

Moreover, the company is preparing additional paid services such as the 'INFINITY LITE Series' and special initiatives like the 'Healthy Challenge Month' to ensure ongoing support after certification is achieved.

As multiple companies voice their enthusiasm for this direct-food support model, now presents an excellent opportunity for organizations to begin their preparations for compliance. Comprehensive resources and case studies are readily available for internal review and application, making this an opportune moment to act.

For any inquiries regarding system compliance or the model's implementation, INFINITY encourages companies to reach out via their contact information. This report aims to shed light on the integration of health management and food education initiatives, bringing forth a balanced approach in the modern corporate landscape.