#Japan #Tokyo #Keio University #Keep Mama Smiling #Waseda Bears

73rd Waseda-Keio American Football Match Fundraising Initiative

The upcoming 73rd Waseda-Keio American Football Match is not just a historical event in sports, but also a platform for social change. Scheduled for April 29, 2025, at Komazawa Olympic Park, this annual rivalry aims to engage attendees in a meaningful fundraising initiative for Keep Mama Smiling, a certified NPO based in Chuo, Tokyo.

About Keep Mama Smiling

Founded with the mission to assist families who stay with hospitalized children, Keep Mama Smiling has made significant strides in supporting these families by providing essential supplies and improving healthcare environments. This year, in collaboration with both Waseda University’s Big Bears and Keio University’s football team, the NPO aims to not only raise funds but also increase awareness about the challenges faced by families during these difficult times.

A Storied Rivalry with a Purpose

The Waseda-Keio matchup has a rich tradition dating back to its inception in 1953. This highly anticipated contest draws thousands of spectators each year, making it an optimal venue for Keep Mama Smiling to promote its cause. Both universities have committed to supporting the fundraising activities during the event, showcasing the power of sports in spearheading social awareness.

Collaborative Efforts with Students

Members of Waseda University’s American football team, the Big Bears, have been collaborating with Keep Mama Smiling since 2022, engaging in various activities such as distributing flyers and encouraging donations during matches. A spokesperson from the Big Bears shared, “Participating in this initiative has opened our eyes to the struggles of families with sick children, and we are proud to raise awareness about their support needs.”

Together with staff from Keep Mama Smiling, student volunteers will work closely at the venue to facilitate the donation process and distribute flyers about an up-and-coming crowdfunding campaign, which is aimed to launch on the same day as the match.

Allocation of Funds

All donations collected during the match will be utilized for providing essential supplies and meals to families accompanying their hospitalized children, alongside advocating for improved conditions in healthcare settings. By encouraging donations in such a lively atmosphere, organizers hope to significantly impact these families' experiences during trying times.

Message from Yukiko Mitsuhara, Executive Director

Yukiko Mitsuhara expressed her gratitude and optimism saying, “The presence of these devoted families brings a profound aspect to the journey of battling illness. I am thrilled to see the youth's enthusiasm in amplifying their voices through sports. I strongly believe this partnership will foster a new wave of support.”

Students’ Perspective on Family Support

Enthusiastic comments from members of the Big Bears further emphasized the importance of recognizing the contributions of families. They stated, “This match is not just about football but also about acknowledging the sacrifices made by our parents. We hope this event serves as a reminder of their unwavering support.” By focusing on these narratives, the match aims to not only entertain but inspire a community of support.

About Keep Mama Smiling

Keep Mama Smiling is dedicated to uplifting families who provide support to hospitalized children across Japan. They focus on practical assistance and advocating for better environments for these families.

For more information:

• - Official website: Keep Mama Smiling
• - Upcoming crowdfunding campaign (launching April 29): Crowdfunding Page

Contact Information:
If you have further inquiries, reach out to Keep Mama Smiling’s public relations team at pr@momsmile.jp or call at 03-6822-5371.