Gyu-Kaku and Happy Turn Celebrate with an Unforgettable Collaboration Event
A Unique Collaboration: Gyu-Kaku and Happy Turn
Gyu-Kaku, the popular Japanese yakiniku chain operated by Reins International, is creating waves in the culinary world with an exciting collaboration with Kamedaseika's beloved product, Happy Turn. To celebrate the phenomenal success of their limited-time offerings, which have surpassed an impressive 80,000 servings, they are launching a limited-time campaign from June 10 to June 12, 2026. During this period, diners can enjoy Gyu-Kaku's Original Yakiniku Powder in the Happy Turn flavor at a whopping 200% quantity!
This collaboration cleverly encapsulates the unique “sweet and salty” flavor characteristic of Happy Turn, enhancing the yakiniku experience that Gyu-Kaku is famous for. The special menu allows patrons to enjoy their meal by both sprinkling and dipping the powder, immersing them in a playful and delightful dining experience.
Special Campaign Details
- - Campaign Duration: June 10, 2026 - June 12, 2026 (While supplies last)
- - Participating Locations: All Gyu-Kaku branches and Gyu-Kaku All-You-Can-Eat restaurants
- - On Offer: Diners will receive Gyu-Kaku's Original Yakiniku Powder – Happy Turn Flavor in double the usual amount with selected dishes.
- - Eligible Menu Items: Happy Pork Kalbi, Happy Toro, Happy Chicken
Featured Items Details
- - Happy Pork Kalbi
Experience the unmatched combination of sweet and salty flavors blended perfectly with the rich taste of pork kalbi.
- - Happy Toro
This dish is simply irresistible, where the richness of toro and a delicate crunch create an addictive pairing.
- - Happy Chicken
A beloved dish known for its juicy flavor, Happy Chicken promises to bring smiles to everyone.
- - Gyu-Kaku Ice - Happy Turn Flavor
A delightful twist on Gyu-Kaku's signature dessert, this sweet and salty treat will round out your meal perfectly.
The Making of this Fantastic Collaboration
The development process for this collaboration focused on how to best replicate the unmistakable “sweet and salty” taste of Happy Turn within Gyu-Kaku's menu structure. Extensive experimentation using all types of meats offered at Gyu-Kaku led to this exciting lineup and dining method. The flavor adjustments made for the powder took into account the unique qualities of different cuts of meat and the melting fats when grilling, ensuring that the experience resonates with that of enjoying Happy Turn. The design allows guests to enjoy the powder on the grilled meat, creating an unforgettable taste experience.
Happy Turn Celebrates 50 Years!
The Happy Turn brand, celebrating its 50th anniversary in 2026, was born in response to the desire to bring joy back to consumers during a time when the world felt a little gray. Founded on the principle of delivering happiness, Happy Turn has committed itself to creating joyful experiences now and into the future.
For more information, please check the official Happy Turn 50th Anniversary page.
Company Overview
Reins International
CEO: Kōta Sumikawa
Known for various dining establishments including Gyu-Kaku, Shabu-Shabu On-Yasai, and Izakaya Doma Doma, this company is a key player in the restaurant industry.
Topics Consumer Products & Retail）
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