#Japan #Tokyo #Lumine #Newoman #Her lip to

Exciting Changes Coming to Lumine and Newoman in Autumn 2025

As the vibrant colors of autumn set in, Lumine and Newoman are set to unveil a spectacular rejuvenation with approximately 130 new shops opening in Fall 2025. Managed by luminescent shopping giant, Lumine Co., Ltd., headquartered in Tokyo's Shibuya district and led by President Keiichi Omote, this renovation aims to enrich the shopping environment with an array of exciting brands and culinary delights.

Highlights of the Renovation

A star attraction of this transformation is the introduction of Her lip to, a lifestyle brand intricately designed by the former AKB48 star, Haruna Kojima. Scheduled to open on September 18 at Lumine Shinjuku, this store will exhibit a wardrobe geared to emphasize the dramatic moments of daily life under the brand ethos, “Her life is her art.” Expect premium materials paired with elegant silhouettes that resonate with both sophistication and vibrancy.

Another noteworthy arrival is OSOI, a celebrated handbag brand born in Seoul and founded by Ceo designer Hee Jin Kang in 2016. This brand focuses on crafting high-quality products and offers a chic aesthetic known for its playful yet highly functional designs. This store will also make its debut on September 17 at Lumine Shinjuku.

Gourmet Additions

When it comes to food, Lumine and Newoman do not disappoint! Landy’s Donuts, a beloved donuts shop originating from Los Angeles, will open at Iiturumine Shinjuku on September 17, presenting over 30 types of delectable donuts made from a cherished original recipe. From whimsical designs to colossal donuts like the