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Lexar Celebrates 30 Years of Innovation

Lexar, a brand synonymous with reliability and cutting-edge technology, proudly marks its 30th anniversary this year. Founded in 1996, the company has successfully navigated the rapidly changing landscape of data storage, continually adapting to meet the evolving needs of professionals, gamers, and content creators alike. As we step into 2026, Lexar reflects on a rich history infused with groundbreaking advancements and sets its sights on the future with new artificial intelligence (AI) storage solutions.

A Legacy of Excellence

For three decades, Lexar has established itself as a leader in the tech space by focusing on three core values: professionalism, innovation, and service. The company has continually raised the standards for memory storage, starting with introducing the CF card speed standard in the industry. The release of the Lexar Professional DIAMOND CFexpress 4.0 Type B card exemplifies its commitment to high performance, particularly for advanced filmmakers and photographers who demand robust, high-quality solutions.

Embracing Innovation

Lexar's storied journey has been defined by relentless innovation. From launching the world’s first professional workflow solution to creating the first fully-metal SD card, the Lexar ARMOR GOLD SDXC UHS-II, the brand has consistently delivered products that excel in reliability and performance. Recently, Lexar made headlines again with the introduction of the world’s first 1 TB microSD Express card, solidifying its position as a pioneer in storage technology.

Enhancing User Experience

Understanding that storage is about much more than just hardware, Lexar emphasizes providing comprehensive solutions that empower users. With applications such as the Lexar app, the company assists consumers in managing and preserving vital memories and professional work seamlessly.

Premier Products at CES 2026

Attention now turns to CES 2026, where Lexar showcases a series of flagship products designed to cater to the needs of today’s content creators. Among the highlights are:

• - Lexar Professional SILVER PLUS microSDXC: This high-speed UHS-I microSD card is the fastest in the world with a capacity of 2 TB, ideal for 4K60P video recording.
• - Lexar Air Portable SSD: A stylish and ultra-light solution weighing just 17 grams, offering automatic backup via the Lexar app, perfect for users on the go.
• - Lexar PLAY X NVMe PCIe 4.0 SSD: Provides blazing speeds of up to 7,400 MB/s read and 6,500 MB/s write, making it perfect for high-performance gaming and content creation.
• - Lexar TouchLock Portable SSD: Features dual NFC encryption and AES 128-bit hardware encryption, allowing users to unlock secure storage zones with ease.

These state-of-the-art products reinforce Lexar's commitment to providing highly dependable, high-performance storage solutions across a variety of workflows—from action content capture to high-speed gaming and everyday mobile creation.

The Future of Storage: AI Integration

As technology evolves, Lexar recognizes the increasing need for storage solutions that can support the growing demand for AI-driven applications. The introduction of the Lexar Storage Core with AI illustrates this shift, establishing a new framework focused on performance, reliability, and flexibility tailored to the needs of next-generation devices and workflows. Key products designed around this framework include:

• - AI-Grade SSD: Designed for high-performance workloads and AI-specific tasks.
• - AI-Grade USB Memory: Enables instant storage expansion for next-gen PCs through simple plug-and-play functionality.
• - AI-Grade Cards: Targeted at 8K imaging, real-time analytics, and sensor fusion.

Forming Global Partnerships

Beyond technological advancements, Lexar is forging a global alliance with the Argentina national football team. This partnership, rooted in shared values of professionalism and global impact, marks a significant moment as Lexar aims to inspire audiences worldwide through sports and technology. To celebrate this collaboration, Lexar will release co-branded editions of its portable storage products, allowing fans and professionals to capture and preserve moments that truly matter.

From January 6 to 9, 2026, visitors to CES can discover the full range of Lexar products at booth number 20234 at the Las Vegas Convention Center. As parts of this iconic brand evolve, Lexar remains committed to empowering creators, professionals, and users worldwide.

About Lexar

Founded in California in 1996, Lexar has developed reliable, high-performance memory solutions for 30 years and serves more than 100 million users in over 70 countries. Its award-winning product portfolio includes memory cards, SSDs, DRAM, and mobile storage, continuing to meet the needs of diverse users, from creative professionals to everyday users. For more details, visit lexar.com.