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Record Confectionery Sales in 2024

In recent years, the confectionery market has demonstrated remarkable growth, with sales surpassing $54 billion in 2024 according to the latest State of Treating report by the National Confectioners Association (NCA). As consumers increasingly turn to sweets to add joy to special moments, the industry anticipates continued expansion over the next five years, with projections indicating that sales could exceed $70 billion by 2029.

Why This Growth Matters

Despite rising grocery prices, consumers have managed to maintain their spending on confectionery items like chocolate, candy, gum, and mints. A staggering 98% of shoppers reported purchasing confectionery products in 2024, showing that even with inflationary pressures, they are prioritizing treats that create meaningful experiences in their lives. According to John Downs, President and CEO of the NCA, “Americans are still turning to chocolate and candy as a special way to elevate their celebrations, holidays, and even ordinary days.” This sentiment underscores the emotional connection that consumers have with these products.

Insights from the 2025 State of Treating Report

The State of Treating report offers invaluable insights for manufacturers and retailers. Here are some standout findings:

• - Chocolate Dominance: While chocolate remains a driving force in confectionery sales, non-chocolate candies have surged, growing nearly $5 billion since 2019—an impressive 70% increase. This trend highlights the diverse preferences among consumers when it comes to treats.

• - Seasonal Sales Surge: Key gifting seasons, including Valentine's Day, Easter, Halloween, and the winter holidays, accounted for 62% of all sales in 2024. The report indicates that special occasions heavily influence confectionery purchases, emphasizing the importance of seasonal marketing strategies.

• - Consumer Mindset: The vast majority of consumers, about 85%, believe it is acceptable to occasionally indulge in sweets, with 86% of parents supporting their children enjoying candy in moderation. This aligns with ongoing interests in portion control, as consumers express a desire for various pack sizes and resealable packaging.

Looking Ahead

The 2025 State of Treating report not only delves into current consumer spending habits but also forecasts future trends in the confectionery sector. It serves as a crucial resource for industry stakeholders seeking to capitalize on emerging opportunities. Through an online survey conducted with 1,551 consumers aged 18 to 75 and supported by data from Circana and Euromonitor, the NCA aims to equip businesses with the insights needed to navigate this evolving market.

The Impact of the Confectionery Industry

The U.S. confectionery industry plays a significant role in the economy, employing nearly 58,000 workers across more than 1,600 manufacturing facilities nationwide. Additionally, it supports over 635,000 jobs in related sectors, emphasizing its importance beyond just the treats themselves. The NCA has committed to transparency and consumer education, ensuring that chocolate, candy, gum, and mints are recognized for their contributions to cultural moments and overall enjoyment.

To explore more about the State of Treating report or to get a bite-sized taste of the findings, visit CandyUSA.com/2025BiteSized. As the industry continues to adapt to consumer demands and trends, one thing remains clear: Confectionery products will continue to hold a special place in the hearts (and taste buds) of Americans everywhere.