#Japan #Tokyo #Adidas #ABC-MART #GRADAS 2.0

New Fall Footwear Launch by ABC-MART

ABC-MART is set to unveil exciting new footwear for the fall season, featuring the popular Adidas models, GRADAS 2.0 and ACE MASH. Both shoes have been revamped to incorporate trendy animal prints, making their debut in stores and online on August 20, 2023. This launch marks a significant first for the series, merging classic style with vibrant fashion trends.

In conjunction with the product release, ABC-MART will also roll out a captivating visual campaign starring models Nanaka Kukita, Honoka Kukita, Ori Togashi, and Misaki Suzuki. These visuals are designed to showcase the shoes in a trendy context, effectively communicating the creativity and versatility that Adidas footwear offers.

Stylish Yet Accessible Animal Prints

The animal print designs have been carefully crafted to ensure they are not too extravagant, but rather seamlessly blend into everyday outfits. This was achieved by integrating animal patterns subtly into the shoe's overall aesthetic. The GRADAS 2.0 model, in particular, is designed with lightweight and soft cushioning, offering unparalleled comfort right from the moment you slip it on. Additionally, the affordability of these shoes makes them a great choice for people of all ages looking to refresh their wardrobes with trendy footwear this autumn.

With that said, the new Adidas shoes certainly bring a modern flair to the classic styles, giving them a fresh twist that's both stylish and functional. Customary to Adidas’ focus on quality, buyers can expect durability and a fantastic price-to-value ratio.

Campaign Visuals Featuring Diverse Styles

The promotional visuals will showcase two distinct worlds, featuring the aforementioned models in two different thematic styles: ‘Uniform’ and ‘Link Coordination.’ The Kukita siblings will embody a sophisticated university and working adult aesthetic, while Togashi and Suzuki will reflect a fresh high-school look. Together, these collections reveal the appeal of these sneakers for a variety of lifestyles and occasions, bridging age and fashion preferences effortlessly.

Product Details

GRADAS 2.0 W

• - Color Options: CORE/GUM5/CARD, OFFW/CARD/GUM1
• - Available Sizes: 22.0 cm – 27.0 cm (in 0.5 cm increments)
• - Price: 8,250 yen (tax included)

ACE MASH

• - Color Options: OWHITE/DUBR/ALUMIN, CBLACK/ALUMIN/CBLACK
• - Available Sizes: 22.5 cm – 29.0 cm, including 30.0 cm (in 0.5 cm increments)
• - Price: 8,250 yen (tax included)
• - Note: ACE MASH will be available from late August to early September.

Profiles of Featured Models

• - Nanaka Kukita: Born on June 9, 1999, in Saitama, Japan, she is a talented influencer and actress who captured the crown at the Miss Meiji Gakuin 2020 contest. Her presence spans television, magazines, and the TikTok platform, where she enjoys significant popularity.

- Instagram

• - Honoka Kukita: Born on June 3, 2002, she has gained fame as a model and recent winner of the Miss Seikei Contest 2023. With a passion for travel and film, she also engages audiences through her lively personality.

- Instagram

• - Ori Togashi: A high school sophomore born on June 17, 2009, he has appeared in various media, including short dramas and music videos, showcasing his diverse talents.

- Instagram

• - Misaki Suzuki: An influencer and model with roots in Japan and the USA, she captivates her audience with her striking visuals and unique gaming streams, revealing her personality.

- Instagram
- TikTok

About ABC-MART

ABC-MART, established on June 6, 1985, is a prominent retailer specializing in footwear and clothing throughout Japan. Each product designed and sold is crafted with customer needs and fashion trends in mind, ensuring quality service and style.

• - Company Address: 1-3-1 Azabu-dai, Minato-ku, Tokyo, 106-0041, Japan.
• - Phone Support: 0120-936-610 (10:00 – 17:00, weekdays only)

Y’all ready for a fresh step into fall? Adidas and ABC-MART got you covered!