Hyundai to Unveil CRATER Concept at AutoMobility LA 2025: A Sneak Peek
Hyundai is gearing up for a major reveal as it teases the CRATER Concept, an innovative, extreme off-road vehicle set to make its global debut at AutoMobility LA 2025. Scheduled for Thursday, November 20 at 9:45 a.m. PT, the unveiling will be broadcasted live on the official HyundaiUSA YouTube channel, making it accessible to enthusiasts and media worldwide.
The CRATER Concept is more than just a vehicle; it represents a new vision in off-road capability and design from the renowned automaker. Hyundai has released teaser sketches, showcasing a compact SUV that embodies toughness and adventure—key traits that are quickly becoming synonymous with the brand's new XRT production line, which includes models like the IONIQ 5 XRT, SANTA CRUZ XRT, and the PALISADE XRT PRO.
The development of the CRATER Concept was led by the Hyundai America Technical Center (HATCI) located in Irvine, California. This location is pivotal in demonstrating Hyundai's commitment to innovation, particularly in the growing segment of off-road vehicles. The sketches released exhibit an ambitious design that hints at enhanced functionality and a rugged aesthetic, appealing to adventure seekers and outdoor enthusiasts alike.
Attendees will have the opportunity to view the CRATER Concept during the media days of AutoMobility LA, and it will also be displayed during the public days of the Los Angeles Auto Show from November 21 to November 30. This extensive visibility highlights Hyundai's strategic approach to introducing the vehicle, ensuring that it garners significant attention and engagement from the broader public.
Hyundai's presence in the U.S. is robust, with the automaker actively contributing to the economy through over 190,000 jobs and generating approximately $20.1 billion annually. The CRATER Concept exemplifies the brand's forward-thinking ethos and dedication to creating vehicles that not only meet the needs of modern drivers but also push the boundaries of what's possible in automotive design.
This unveiling is part of Hyundai's efforts to demonstrate technological advancements and its vision aligned with the company’s "Progress for Humanity" initiative, ensuring that its vehicles are not only functional but also ethically produced. The company aims to connect with consumers on various levels through technology, sustainability, and bold design choices.
As the anticipation builds toward the event, automotive enthusiasts and professionals alike are encouraged to tune in and experience the thrill of seeing the CRATER Concept come to life. The event signifies a significant milestone for Hyundai as it continues to reshape its identity in the automotive landscape, focusing on innovation, eco-friendliness, and adventurous spirit.
More details about the CRATER Concept and its features will likely be disclosed during the livestream event, captivating viewers and setting the tone for Hyundai's future direction in the off-road vehicle market. Don’t miss this exciting opportunity to witness the debut of a vehicle that promises to elevate the standards of off-roading utility and style.
The CRATER Concept is more than just a vehicle; it represents a new vision in off-road capability and design from the renowned automaker. Hyundai has released teaser sketches, showcasing a compact SUV that embodies toughness and adventure—key traits that are quickly becoming synonymous with the brand's new XRT production line, which includes models like the IONIQ 5 XRT, SANTA CRUZ XRT, and the PALISADE XRT PRO.
The development of the CRATER Concept was led by the Hyundai America Technical Center (HATCI) located in Irvine, California. This location is pivotal in demonstrating Hyundai's commitment to innovation, particularly in the growing segment of off-road vehicles. The sketches released exhibit an ambitious design that hints at enhanced functionality and a rugged aesthetic, appealing to adventure seekers and outdoor enthusiasts alike.
Attendees will have the opportunity to view the CRATER Concept during the media days of AutoMobility LA, and it will also be displayed during the public days of the Los Angeles Auto Show from November 21 to November 30. This extensive visibility highlights Hyundai's strategic approach to introducing the vehicle, ensuring that it garners significant attention and engagement from the broader public.
Hyundai's presence in the U.S. is robust, with the automaker actively contributing to the economy through over 190,000 jobs and generating approximately $20.1 billion annually. The CRATER Concept exemplifies the brand's forward-thinking ethos and dedication to creating vehicles that not only meet the needs of modern drivers but also push the boundaries of what's possible in automotive design.
This unveiling is part of Hyundai's efforts to demonstrate technological advancements and its vision aligned with the company’s "Progress for Humanity" initiative, ensuring that its vehicles are not only functional but also ethically produced. The company aims to connect with consumers on various levels through technology, sustainability, and bold design choices.
As the anticipation builds toward the event, automotive enthusiasts and professionals alike are encouraged to tune in and experience the thrill of seeing the CRATER Concept come to life. The event signifies a significant milestone for Hyundai as it continues to reshape its identity in the automotive landscape, focusing on innovation, eco-friendliness, and adventurous spirit.
More details about the CRATER Concept and its features will likely be disclosed during the livestream event, captivating viewers and setting the tone for Hyundai's future direction in the off-road vehicle market. Don’t miss this exciting opportunity to witness the debut of a vehicle that promises to elevate the standards of off-roading utility and style.
Topics Auto & Transportation）
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