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Tuniu Corporation Reports Financial Performance for Q3 2025

On December 5, 2025, Tuniu Corporation, a prominent player in China’s online leisure travel sector, unveiled its unaudited financial performance for the third quarter of 2025, which ended on September 30. Tuniu's founder and CEO, Donald Dunde Yu, expressed satisfaction with the healthy momentum of the company's business, emphasizing a solid year-over-year revenue growth of 12.4% for its packaged tour products. He noted the company not only maintained profitability but also focused on implementing AI technologies to boost operational efficiency and enhance customer experiences.

Financial Highlights

The financial results reveal several key metrics:

• - Net revenues reached RMB202.1 million (approximately US$28.4 million), marking an 8.6% increase compared to Q3 2024.
• - Revenues from organized and self-guided tours were strong, contributing significantly to the company's overall revenue. Packaged tour revenues alone amounted to RMB179.0 million (around US$25.1 million).
• - However, other revenue sources experienced a decline, totaling RMB23.0 million (about US$3.2 million), a 13.7% drop from the previous year due to reduced commission fees from travel-related services.

A significant increase was noted in the cost of revenues, which surged by 44% to RMB92.5 million (US$13.0 million), impacting gross profits that fell by 10% to approximately RMB109.6 million (US$15.4 million).

Operating expenses saw a slight increase of 3.4% to RMB95.8 million (US$13.5 million). This includes expenses related to research and product development, which rose by 15.4% due to increased personnel costs and represents 7.8% of net revenues for the quarter.

Income Analysis

Despite a challenging environment, Tuniu managed to report an operating income of RMB13.8 million (US$1.9 million), a decline from RMB29.2 million during the same period in 2024. The non-GAAP income from operations, which excludes share-based compensation and amortization of assets, totaled RMB15.8 million (US$2.2 million). The net income reported was RMB19.4 million (approximately US$2.7 million), down from RMB43.9 million from Q3 2024. Non-GAAP metrics showed a net income of RMB21.4 million (US$3.0 million).

As of September 30, 2025, Tuniu held cash and cash equivalents, alongside short-term investments, totaling RMB1.1 billion (US$155.6 million), indicating a stable liquidity position.

Future Outlook

Looking ahead, Tuniu forecasts net revenues for the fourth quarter of 2025 to range between RMB111.0 million to RMB116.1 million, representing an expected year-over-year growth of 8% to 13%. This optimistic outlook is based on Tuniu's analysis of current industry dynamics and operational strategies.

Share Repurchase Initiatives

Additionally, Tuniu's commitment to shareholder value is demonstrated through its ongoing share repurchase program, with the company's Board having approved a new initiative in August 2025 to repurchase up to US$10 million worth of shares. This follows a successful completion of the previous repurchase plan, where approximately 10.7 million ADS shares were bought back.

Conclusion

Tuniu's recent financial results underscore the company's proactive approach to leveraging technology and adapting to consumer preferences in the competitive online travel market. The sustained growth, despite challenges faced, illustrates Tuniu's focus on long-term development and resilience in the leisure travel industry.