Online STI Prevention Service "JUST IN CASE"
As the number of syphilis cases in Japan surged in 2024, with reports indicating 14,663 infections—the second-highest recorded—medical professionals are urging for innovative solutions to combat the spread of sexually transmitted infections (STIs). Recognizing the need for preventive measures, the KARADA Internal Medicine Clinic has launched an online prescription service named "JUST IN CASE" on April 22. This initiative aims to educate and provide easy access to effective STI prevention options, fostering a healthier society where everyone enjoys rich and fulfilling lives.
The Growing Threat of STIs
According to the National Institute of Infectious Diseases, syphilis infections have remained alarmingly high, near the levels seen in 2022, when the country recorded its peak cases. With the widespread use of dating apps, unprotected sexual encounters are becoming increasingly common, yet there remains a stubborn traditional belief in relying solely on condoms for prevention. Understanding the shift in sexual behaviors, the KARADA Clinic seeks to normalize the approach of using medication for STI prevention.
Services Offered
"JUST IN CASE" introduces key medications designed for both proactive and reactive use:
1.
DOXY PEP: This medication acts as a post-exposure prophylactic, intended for administration within 72 hours after potential exposure to help prevent infections like syphilis, gonorrhea, and chlamydia.
2.
HIV PrEP: Taken prior to prospective sexual activity, this daily medication significantly reduces the risk of acquiring HIV, showcasing a modern and effective preventive strategy.
The brand name "JUST IN CASE" embodies the philosophy of precaution, making it more approachable for young individuals who may feel stigmatized by conventional treatments. Through an engaging web design and packaging, the service has been tailored to resonate with its demographics.
Furthermore, the incorporation of STI testing with the medication further emphasizes the importance of proactive health management. Each service appointment includes a consultation with specialists in infectious diseases, ensuring well-rounded care.
Engaging the Youth
Early feedback from a test launch showed a strong interest from younger audiences, with 56% of participants in their 20s and 24% in their 30s. This positive response indicates a growing acceptance and demand for STI preventative measures among the youth.
To amplify the message, an original podcast program titled "Nishida to Matsuki no Seiseido" (Nishida and Matsuki's Openly Discussing Sex) has been created. Hosted by comedian Nishida (from the duo Raland) and the talent Matsuki Rina, the podcast addresses potentially sensitive themes surrounding love and sex openly and humorously, allowing listeners to engage with these topics comfortably.
Commitment to Change
KARADA Internal Medicine Clinic is fully committed to tackling the urgent social issue of STI proliferation. By launching "JUST IN CASE" and the accompanying podcast, the clinic hopes to contribute to a wider societal change and foster greater awareness about the importance of STI prevention.
For more information about the service and to stay updated, explore the official website at
JUST IN CASE. Follow the official social media accounts on X and Instagram for the latest updates.
Podcast Details
- - Program Title: Nishida to Matsuki no Seiseido
- - Hosts: Nishida (Raland) and Matsuki Rina
- - Release Schedule: New episodes every Friday starting April 25, 2025
- - Where to Listen: Available on Spotify, Amazon Music, and Apple Podcast.
By integrating preventive health measures with engaging outreach initiatives, "JUST IN CASE" stands poised to reshape the landscape of sexual health in Japan, making a profound impact on the lives of its citizens.