#London #United Kingdom #Asset Management #Marketing Survey #2112 Group

Introduction

On September 9, 2026, the 2112 Group, a leading marketing agency focusing on global financial brands, announced the launch of its highly anticipated Global Asset Management Marketers Sentiment Survey 2026. This significant survey serves as a vital platform for senior marketers in the asset management sector to express their views and share insights with peers globally.

Purpose of the Survey

The primary objective behind the survey is to gather comprehensive data on current trends, challenges, and perceptions within the asset management marketing landscape. Conducted annually, it aims to facilitate a deeper understanding among marketers about their positioning relative to industry peers. This year, the survey encompasses 21 carefully curated questions designed to capture the real experience of marketing professionals working within the asset management field.

Key Features of the Initiative

A distinctive aspect of this survey is that responses will be compiled into a report, which will be shared exclusively with participants 24 hours before it is made available to the public. In addition, 10 lucky marketers will be selected to participate in an exclusive roundtable event in either London or New York, fostering a rich environment for discussion under Chatham House rules. This will allow participants to share thoughts on insights presented in the report while networking with fellow marketing professionals.

Andrew Golding, Co-CEO and CSO of 2112 Group, stated, "By uniting professionals across the industry, we aim to create a significant resource that showcases the current state of asset management marketing sentiment in 2026. It’s about making marketers feel recognized and heard in a rapidly evolving landscape.”

Survey Logistics

The survey is open from September 9 to October 20, 2026, and should take no longer than 8 minutes to complete. Upon completion, participants will not only receive the report but also be invited to a series of breakfast meetings and virtual events where the findings will be presented. These gatherings will include participation from key industry figures, offering invaluable insights through panel discussions.

Conclusion

For those eager to contribute, the survey can be accessed via 2112labs.com/survey. This initiative marks a promising step in understanding the dynamic sentiment that permeates the asset management sector, ultimately influencing marketing strategies and practices for 2026 and beyond.

With a deep-seated focus on the financial sector, the 2112 Group operates out of offices in London, New York, and Hong Kong. Its wide-ranging expertise extends to working with top-tier asset and investment managers as well as fintech organizations globally. By leveraging their extensive financial knowledge, 2112 Group is dedicated to delivering innovative strategies, creative content, and effective solutions tailored to the unique needs of their clients.