#USA #Boise #AI Content #Buyer Intelligence #GetWhys

Transforming Go-To-Market Insights with GetWhys

In an era where AI technology continually reshapes the landscape of content creation, GetWhys stands at the forefront, aiming to revolutionize how go-to-market (GTM) teams operate. As artificial intelligence inundates these teams with an unprecedented amount of generated content, the pivotal concern has shifted from speed to quality and relevance. The pressing question that arises is: how can teams ensure that these floods of AI-generated content resonate with real buyers?

To address this challenge, GetWhys has introduced a breakthrough platform designed to allow product marketing and GTM teams to validate their messaging, positioning, and content through authentic buyer intelligence prior to launch. This innovative approach leverages GetWhys' extensive database, which comprises thousands of interviews with B2B buyers, specifically tailored to yield insights applicable to GTM initiatives.

"Every product marketing manager we speak with faces the same obstacle," said Philippe Boutros, CEO and co-founder of GetWhys. He emphasized that while AI enables the generation of numerous messaging variations, the real struggle lies in identifying the content that will effectively compel buyers to take action.

Traditionally, buyer research has been a sporadic process, often out of sync with the rapid pace of content delivery in today’s market. Campaigns are launched, presentations are assembled, and proposals are sent out based on existing assumptions, with little time to wait for fresh insights. GetWhys resolves this disconnection by providing instantaneous validation for every piece of content at the time of its creation. Instead of waiting for research cycles to catch up, GTM teams can now receive insights based on real buyer experiences in real-time, ensuring that every message is grounded in evidence.

The recent relaunch of GetWhys coincides with significant growth for the company. Earlier this year, it secured an impressive $5.2 million in an oversubscribed funding round, led by EPIC Ventures, with contributions from CEAS Investments, Portland Seed Fund, and several others. This financial milestone has propelled GetWhys to achieve a tenfold increase in revenue and a twentyfold expansion in its customer base over the past year, showcasing its impactful presence in the B2B landscape.

The core function of GetWhys is to integrate buyer validation seamlessly into the content creation process. As a seller drafts a proposal or a marketer formulates a campaign brief, GetWhys supplies pertinent evidence from its buyer intelligence database, ensuring that the content is validated before it is ever released to the market. This instantaneous feedback loop can dramatically accelerate the pace at which teams can act on newfound buyer insights.

Vincent Lo, Senior Director of Product Marketing at Loopio, reflected on the transformational potential of GetWhys, stating, "In the past, validating a strategy adjustment or content piece required weeks of primary research. With GetWhys, validation is perpetual. We gain crucial insights into buyer experiences while crafting our content, allowing us to launch with precision and timely messaging."

For GTM leaders, the platform sets a standard for buyer intelligence that is automatically enforced on all team-generated content, eliminating the need for a company-wide deployment of a new tool. A usage dashboard illustrates how this intelligence is utilized and its consequential impact on different aspects of the organization.

Prominent companies including Intel, Verizon, and CDW have adopted GetWhys to anchor their proposals, campaigns, and sales materials in verified buyer perspectives. GetWhys has introduced several innovative features to complement its platform, including:

• - MCP Integration: This provides a validation layer across AI tools through the Model Context Protocol, maintaining adherence to the parameters set by product marketing managers.
• - Content Scratchpad: A drafting workspace that enables validation of content as it is being created.
• - Call Recorder Integration: This feature connects GetWhys' intelligence database with language harvested from sales calls, beginning with Gong.
• - Slack Integration: GTM teams can query buyer intelligence, validate messages, and access cited insights directly through Slack.
• - Unlimited Research Requests: GetWhys offers unrestricted research requests without any associated fees.
• - Citation-backed Outputs: Every recommendation is rooted in buyer evidence, ensuring verifiable claims.

As AI continues to accelerate content production, companies leveraging insights based on a deeper understanding of their buyers are poised to gain a significant competitive edge. By bridging the gap between buyer research and execution, GetWhys is positioning B2B organizations for faster, more informed decision-making, all while keeping the preferences and expectations of buyers at the forefront of their strategies.

For more information about GetWhys and its innovative solutions, visit getwhys.io.

About GetWhys
GetWhys specializes in equipping B2B go-to-market teams with tools to validate their messaging, positioning, content, and strategic approaches through genuine buyer intelligence. With headquarters in Boise and additional offices in Portland, NYC, and Bozeman, GetWhys enables organizations to make timely decisions, remaining focused on understanding what their buyers truly think, need, and believe.