MIC Showcases at the 26th JAPAN Drugstore Show: Innovations in Retail Promotion

MIC to Showcase at the 26th JAPAN Drugstore Show

From July 31 to August 1, 2026, MIC Inc. will be participating in the 26th JAPAN Drugstore Show at Tokyo Big Sight. With 65% of pharmacies nationwide utilizing a collaborative distribution for promotional items, the company is at the forefront of addressing the complexities arising from labor shortages, rising costs, and the intricacies of promotional operations.

Vision of Innovation

Under the vision of creating innovation for the future of businesses through a blend of digital and physical initiatives, MIC aims to support the efficiency of retail promotional activities. This year's exhibit will focus on achieving remarkable reductions in both time and cost associated with promotional efforts.

Core Exhibit Themes

The booth will highlight how to optimize the entire promotional supply chain while showcasing its flagship products and services:

1. Seminar Area

This section will host seminars focused on successful case studies utilizing the PromOS platform for promoting DX (Digital Transformation) in retail. The discussions will include practical examples of optimizing promotional supply chains in collaboration with Co.HUB, catering to challenges faced by both manufacturers and retail chains.

2. PromOS - Cloud Service for Promotional Operations

PromOS centralizes the planning, creation, ordering, and management of promotional materials into one cloud-based system, thereby enhancing operational efficiency and reducing costs. Attendees will be introduced to various case studies highlighting the solutions PromOS offers based on real-world challenges.

3. Co.HUB - Collaborative Distribution Service

By facilitating joint deliveries of promotional materials from multiple manufacturers, Co.HUB makes logistics more efficient. With coverage for 65% of the drugstores across the country, this service significantly helps to reduce logistics costs and lessen delivery burdens.

4. 360° Full Service

Offering a one-stop solution for consulting, system development, BPO, creativity, manufacturing, fulfillment, and field support, MIC’s 360° Full Service model optimizes the promotional supply chain, saving both time and costs.

Complimentary Gifts and Special Offers

Visitors to the MIC booth will enjoy complimentary drinks along with exclusive MIC-branded merchandise. Furthermore, those who schedule business meetings or decide to implement PromOS during the event will be eligible for unique perks exclusive to this exhibition.

Event Overview

- Event Name: 26th JAPAN Drugstore Show
- Dates: July 31 (Fri) - August 1 (Sat), 2026, 10:00 AM - 5:00 PM
- Location: Tokyo Big Sight, East Exhibition Hall, Store & Pharmacy Solutions Zone, Booth 1-049
- Admission: Free with prior registration required
- Organizer: Japan Chain Drugstore Association

Note: Registration is mandatory for business negotiation purposes.
Official Website: drugstoreshow.jp

About MIC Inc.

Founded on July 1, 1946, MIC Inc. is committed to supporting the resolution of challenges within the realm of retail promotions under the mission of fostering future innovation through digital and physical integration. With a comprehensive array of internal services, including consulting, system development, BPO, creativity, manufacturing, fulfillment, and field support, MIC is dedicated to the overall optimization of promotional operations.