#Japan #Shibuya #Omiai #matching apps #IMS Certification

Omiai Updates IMS Certification

In a significant development for the online matchmaking scene, Omiai, operated by Omiai Inc. based in Shibuya, Tokyo, has successfully renewed its IMS (Internet-based Marriage Partner Introduction Service) certification. This certification, provided by the non-profit organization IMS, serves as a mark of trust and quality evaluation for matchmaking services, ensuring they meet stringent standards of safety and reliability.

The Importance of IMS Certification

With Japan witnessing an increasing trend where one in four marriages now start from online dating, platforms like Omiai play a crucial role in society, acting as an infrastructure for relationship building. Since its inception, Omiai has implemented various measures to ensure safe and secure encounters for its users. The renewal of its IMS certification on February 18, 2023, confirms that Omiai continues to fulfill the required standards set by IMS, thus maintaining its commitment to user safety.

IMS certification is an assurance for consumers, indicating that the online matchmaking service adheres to legal compliance and fair trading practices. Those businesses that earn this certification can display the IMS mark prominently on their websites and advertisements, helping users identify trustworthy services for their relationships.

IMS Certification Evaluation Criteria

The process of obtaining IMS certification involves meeting five key criteria:
1. Proper business practices pertaining to service offerings.
2. Compliance with relevant laws and fair contract practices.
3. Implementation of information security measures.
4. Prevention of misuse by inappropriate users.
5. Exclusion of unfit service providers.

For those interested in the details of these criteria, more information can be found on the IMS website.

Omiai's Safety Measures Against Scams

In light of the rising cases of online scams, particularly romance and investment scams reported by the National Police Agency, Omiai is taking proactive measures to safeguard its users against potential threats. The Trust & Safety Department within Enito Group, which oversees both Omiai and its sister app 'with', has implemented cutting-edge technology such as AI to detect and eliminate fraudulent users swiftly.

Recent statistics reveal that about 90% of reported fraud cases originate from specific social media platforms after initial contact through matchmaking apps like Omiai. By preventing users from migrating to less monitored platforms, Enito Group seeks to foster a secure environment for dating app users.

Regular information exchanges with relevant authorities further enhance Enito Group's protective strategies. Additionally, starting in October 2024, they aim to implement further security measures, including warnings against sharing social media contacts before dates.

About Omiai

Launched in February 2012, Omiai is recognized as a pioneering app for serious relationships in Japan, targeting individuals primarily in their 30s looking for meaningful connections. With its modern approach to matchmaking, Omiai emphasizes the importance of personal experiences and values, ensuring that users can express their authenticity within the dating environment.

Plans to enhance features that allow users to showcase their individuality, such as the 'My Best' function, are underway to facilitate deeper connections based on shared values. To support a safer marketplace, Omiai also participates as a board member of the Japan Association of Dating and Marriage Matching Apps, actively promoting the healthy development of the industry.

Conclusion

By consistently updating its IMS certification and implementing robust safety features, Omiai reinforces its commitment to providing a secure platform for users. This dedication not only enhances trust among users but also fosters a responsible matchmaking culture in Japan. As technology continues to evolve, Omiai aims to leverage innovative solutions in enhancing the user experience, ensuring that every individual finds a connection that resonates with their values and life experiences.