#Japan #Tokyo #Hotto Motto #Kaito Oda #Haruka Kitaguchi

Hotto Motto's New Campaign Featuring Sports Ambassadors

Hotto Motto, the popular takeaway bento brand in Japan, is making headlines with its new TV commercials featuring sports ambassadors Haruka Kitaguchi and Kaito Oda. These commercials, titled "Sports Bento Kitaguchi: Smiles and Energy" and "Sports Bento Oda: Smiles and Energy", will air starting September 10, 2025. The commercials align with Hotto Motto's mission to support all athletes through their nutritious and energizing meal options, under the slogan "Victory Meals for Everyone Fighting On".

Supporting All Athletes with Delicious Meals

The essence of Hotto Motto's campaign is captured in the slogan, "Victory Meals for Everyone Fighting On". This tagline embodies the brand's desire to encourage all individuals striving in various sports. Whether it's powering up before a contest, rewarding oneself after a hard day, or celebrating achievements with friends, Hotto Motto aims to be the ultimate source of energy through its bento boxes. By featuring top athletes like Kitaguchi and Oda, the brand emphasizes its commitment to supporting not just elite competitors but every sports enthusiast.

Highlights of the TV Commercials

The newly launched commercials depict the joyful moments shared after a strenuous sporting event, showcasing the excitement of enjoying a delicious bento. The bright smiles of Kitaguchi and Oda, along with the visually appealing bento, encapsulate the brand's heartfelt intention to bolster all individuals engaged in sports through satisfying meals.

• - Smiles and Energy: Sports Bento Kitaguchi
• - Smiles and Energy: Sports Bento Oda

These commercials promise to inspire viewers to experience the joy of Hotto Motto's bento after sporting endeavors.

Introducing Sports Bento

The featured "Sports Bento" is designed to fuel athletes, packed with protein-rich sides and an array of options that cater to diverse tastes. Priced starting at 650 yen, these bento boxes are perfect for sporting events and group orders. Here are some highlights:

• - Ginger Pork and Shumai Bento: 680 yen
• - Fried Chicken and Demi-mench: 680 yen
• - Seaweed Bento: 650 yen
• - Variety Bento: 730 yen
• - 12-Item Makunouchi Bento: 730 yen

Additionally, starting September 11 until the end of October, Hotto Motto will be selling special bento boxes curated from the favorite sides of Kitaguchi and Oda. These include:

• - Chicken Nanban Special Sports Bento: 990 yen (filled with Kitaguchi's favorites)
• - Hamburger Special Sports Bento: 990 yen (filled with Oda's favorites)

Note: All prices include tax and special order (3 days in advance) is required for Sports Bento and Special Sports Bento.

Profile of Haruka Kitaguchi

Born on March 18, 1998, in Hokkaido, Haruka Kitaguchi has made significant achievements in javelin throw, including winning the Japan Championship in 2021 and earning her Olympic spot. In Tokyo 2020, she secured a spot in the finals for the first time in 57 years, placing 12th. In 2022, she became the first Japanese to win at the Diamond League and took home a bronze medal at the World Championships. Finally, her crowning achievement came in 2023 when she won a gold medal at the World Championships in Budapest, solidifying her status as a top competitor. As of now, she holds the number one ranking in the world and aims for further glory in the upcoming Diamond League finals.

Profile of Kaito Oda

Kaito Oda was born on May 8, 2006, in Aichi Prefecture. After battling bone cancer and transitioning to a wheelchair, Oda took to wheelchair tennis at age 10. He became the youngest player to achieve a world ranking of number one and excelled in several prestigious tournaments. Oda led Japan to its first victory in the BNP Paribas World Team Cup and made history by winning the NEC Wheelchair Singles Masters and the French Open at an unprecedented young age. With aspirations to continue his winning streak, Oda aims for gold at the upcoming Paris Paralympics and is recognized as a leading player shaping the future of wheelchair tennis.

Hotto Motto continues to enhance its presence in the market with 2,426 locations across Japan as of August 2025 and actively engages with fans through its official social media channels, including X and Instagram. The brand invites everyone to join in celebrating sports and nourishing meals!