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SAS Data Maker Launches in Microsoft Marketplace

On November 24, 2025, SAS, a global leader in data and artificial intelligence, announced the launch of its innovative product, SAS Data Maker. This advanced synthetic data generator is designed for enterprises and is now available in the Microsoft Marketplace – a one-stop online platform for customers seeking trusted cloud solutions and AI applications to fulfill their business requirements.

Addressing Data Scarcity Challenges

The context of this launch stems from the pressing issue of data scarcity. For organizations aiming to innovate responsibly, having access to suitable data is critical. SAS Data Maker addresses this need by generating statistically representative synthetic data without compromising sensitive or regulated information. By employing this service, organizations can enhance both the quality and speed of their AI developments.

The SAS Data Maker utilizes an open and extensible architecture coupled with enterprise-grade connectors, which allows for rapid deployment and seamless integration with existing data infrastructures. Its capabilities combine data augmentation and generation algorithms into a single robust tool, making it easier for users to gain accurate data insights while ensuring regulatory compliance.

Key Features of SAS Data Maker

SAS Data Maker distinguishes itself from other data generation products with several essential features:

1. Enterprise-level Trust: With decades of experience in regulated sectors such as banking, health care, and government, SAS offers a high level of credibility. The service provides multi-table source data and differential privacy, catering to the sophisticated requirements for enterprise-level synthetic data.
2. User-Friendly Interface: SAS Data Maker presents a no-code graphical user interface (GUI) to facilitate accessibility for business users. This approach democratizes the generation of synthetic data across different organizational levels, empowering broader operationalization.
3. Built-In Quality Evaluation: Integrated tools in SAS Data Maker assess the synthetic data’s quality using visual metrics, ensuring statistical accuracy compared to real data sets. This is a notable advantage over many competing products, which typically offer limited validation options.
4. Privacy-Enhancing Technologies: Users can utilize synthetic data just as they would real data without disrupting existing workflows. However, many alternative technologies necessitate significant changes to processes and substantial investments in new tools.

Positive Customer Experiences

The general availability of SAS Data Maker follows a successful private preview phase, where customers from various industries reaffirmed its effectiveness. Users shared their experiences where SAS Data Maker successfully simulated complex data scenarios, filled data training gaps, and enabled robust model development. For example:

• - A financial services firm in the UK reported that using synthetic data helped close training gaps for credit scoring models, leading to a 28% improvement in model accuracy.
• - In the healthcare sector, a US provider leveraged SAS Data Maker to simulate patient behavior for testing treatment plans securely.
• - A telecom company in Europe reduced its data access time from weeks to minutes, significantly updating its customer churn predictive modeling.

Organizations that participated in the preview phase found measurable benefits, illustrating the pivotal role of synthetic data in achieving operational excellence.

A Commitment to Innovation

Brett Wujek, SAS's Head of Next-Generation AI Product Strategy, highlighted the importance of appropriate data for effective AI solutions: “SAS Data Maker signifies our dedication to driving innovation in data management and AI for industries requiring reliable AI and decision-making processes.”

At launch, SAS Data Maker is not only available in the Microsoft Marketplace but also integrates with SAS® Viya®—a cloud-native, comprehensive platform for data preparation and model deployment. The platform also features SAS Viya Workbench, an environment tailored for developers, enabling quick and effective model building with popular coding languages.

As the landscape of data utilization continues to evolve, SAS Data Maker promises to provide the necessary tools for organizations to innovate, achieving insights and developments that were once considered out of reach. Organizations keen on harnessing the power of synthetic data can now explore SAS Data Maker's offerings in the Microsoft Marketplace, further solidifying SAS as a pioneer in this crucial segment of data and AI management.