NIP Group Partners with Esports World Cup Foundation Ahead of Landmark Tournament

NIP Group Partners with Esports World Cup Foundation

NIP Group (NASDAQ: NIPG) has made waves in the esports industry by becoming a part of the Esports World Cup Foundation (EWCF) Club Partner Program just months ahead of the highly anticipated 2025 Esports World Cup. The announcement, made on March 17, 2025, highlights a renewed partnership aimed at bolstering NIP Group's initiatives, especially in emerging markets.

This move marks a significant moment for the gaming and esports community. With the 2025 tournament set to open its doors in July, NIP Group is positioning itself to make the most of this collaboration. As an established participant in the esports ecosystem, the joining of forces with the EWCF is expected to provide the necessary financial backing to fuel their ambitious expansion plans.

NIP Group, which encapsulates both Ninjas in Pyjamas and eStar Gaming under the NIP.eStar banner, is anticipating substantial engagement with esports audiences across the globe over the next six months. The investment will support initiatives to acquire elite teams across emerging gaming titles, particularly focusing on Southeast Asia's mobile gaming market—a critical area of growth identified by the Group.

The EWCF Club Partner Program is recognized as a leading platform within the esports sector, uniting top clubs worldwide with the objective of fostering a dedicated global fanbase. By collaborating with the EWCF, NIP.eStar aims to leverage its diverse talent pool, ensuring a formidable presence at the upcoming Esports World Cup. Not only do they plan to compete vigorously, but they also look to make a mark across multiple gaming titles, where they've already secured spots in competitions like Street Fighter with their renowned duo, Phenom and Veggey.

Hicham Chahine, the Co-CEO of NIP Group, expressed immense pride in this partnership with the EWCF, stating, "The Esports World Cup is going to be the single biggest event in the esports industry in 2025. We are honored to be selected as a key partner, which reflects our commitment to grow in high-potential markets while showcasing our global operations." Chahine also noted that this partnership would be instrumental in rallying a diverse community of fans around their teams.

Echoing his sentiments, Mario Ho, Chairman and Co-CEO, emphasized the significance of presenting NIP.eStar as a united entity for the first time. This collaborative effort is seen as a milestone that would provide fans with an exciting esports experience that transcends geographical and cultural boundaries.

The inclusion of NIP Group in the EWCF Club Partner Program reinforces its standing as a leading contender in the esports landscape, distinguishing it as the only entity with a robust presence in both the Western and Chinese markets. This unique combination of assets enables NIP Group to implement multifaceted marketing campaigns effectively across various territories, thanks to its vast network of recognized partners and expertise in hosting events.

The Esports World Cup is anticipated to be a monumental occasion in competitive gaming, showcasing elite talent from around the globe in a multifaceted competition structure. Following a successful 2024 edition that featured a prize pool exceeding $60 million and brought together 1,500 top players and 200 clubs in a staggering 22 tournaments across 21 game titles, the 2025 World Cup will return to Riyad, Saudi Arabia.

NIP Group is certainly gearing up to make a significant mark during this global event, with hopes of not just having a presence, but also competing fiercely in several domains. Its commitment to innovation and growth reaffirms its promise to provide profound, engaging experiences for esports fans and gamers alike, as they prepare for a new era of competitive gaming.

About NIP Group

NIP Group, traded on NASDAQ as NIPG, is a dynamic digital entertainment company unique to the global gaming audience. Formed from the 2023 merger of the iconic esports organization Ninjas in Pyjamas and digital sports powerhouse ESV5, which includes eStar Gaming—an industry leader in mobile esports—NIP Group combines competitive prowess with innovative business strategies to create immersive experiences. Operating across multiple countries including Sweden, China, Abu Dhabi, and Brazil, NIP Group is committed to shaping the future of esports and engaging players from all corners of the globe.