Brach's® Launches 'Ode to Candy Corn' - A New Fall Fragrance for Fans

Brach's® Unveils 'Ode to Candy Corn' - The Scent of Autumn

As the leaves begin to change and pumpkin-spiced treats dominate the grocery aisles, Brach's®, the leading name in candy corn and quintessential symbol of the fall season, has announced an exciting addition to their seasonal offerings - the 'Ode to Candy Corn' eau de parfum. This limited-edition fragrance, available starting September 22, captures the delicious essence of candy corn, transforming the beloved Halloween treat into a wearable scent for enthusiasts everywhere.

The fragrance is crafted to engage the senses with delightful notes of creamy vanilla, spun sugar, and honey, perfectly encapsulating the nostalgic flavors that many associate with fall festivities. Kelly Peyser, Director of Brach's and Seasonal Marketing at Ferrara Candy Company, shared, "Candy Corn is the true marker of fall, and Team Candy Corn is passionate about their fandom. This fragrance is our way of allowing them to express their love for this iconic treat."

For just $22, fans can purchase the 1.7 oz scent exclusively at CandyCornSeason.com. The launch coincides with the start of the fall season, marking a delightful occasion for candy corn lovers. The fragrance will also be available again on October 1, ensuring that no fan misses out on the opportunity to embrace the spirit of autumn.

The 'Ode to Candy Corn' is not the only news from Brach's this season. The brand is also introducing a new candy product, the Mellowcreme® Spooky Graveyard, featuring fun and spooky shapes such as ghosts, bats, tombstones, and skulls. This candy will be available alongside Brach's Classic Candy Corn and other fan-favorite varieties, perfectly complementing the fragrance launch.

Candy corn is often deemed one of the most debated seasonal treats. However, with its continued success, it remains the #1 fall confection item. Recent statistics reveal that 17% of candy corn sales occur before Labor Day, highlighting its status as a herald of the upcoming holiday season. The tri-colored delicacy has become a staple, with many considering it a must-have when getting ready to celebrate autumn.

The launch of 'Ode to Candy Corn' is as much a celebration as it is an innovation, adding a new dimension to the traditional candy corn experience. Brach's encourages fans to share their fall celebrations on social media using the hashtag #BrachsCandy, thereby creating a community of candy-loving enthusiasts.

With Brach's's continuous evolution, the 'Ode to Candy Corn' fragrance promises to be a unique and exciting addition to this year's autumn lineup, allowing fans to indulge their senses in a completely new way. Whether enjoyed while snacking on Brach's Classic Candy Corn or worn as an expression of seasonal joy, this fragrance is sure to capture the hearts—and noses—of many as the cool autumn winds begin to blow.

For those looking to dive deeper into the world of Brach's products, the brand's website offers a plethora of recipe ideas, seasonal inspirations, and the full lineup of products available in stores across the nation. Celebrate this fall season with a touch of sweetness, and don't miss out on the opportunity to try the 'Ode to Candy Corn' fragrance that pays homage to one of America's most cherished candies!

Disclaimer: Brach's Ode to Candy Corn eau de parfum is intended for external use only. Avoid ingestion and keep out of reach of children. The fragrance may cause sensitivity or allergic reactions. Discontinue use if irritation occurs.

About Brach's®: For over 120 years, Brach's has been a staple in sugar confections, known for their quality and the ability to bring joy and sweetness to special moments. As America’s leading candy corn brand, Brach's continues to celebrate seasonal traditions through innovative products and beloved classics.

For more information, visit brachs.com or follow them on their social media platforms.