Explore Shiga's Culinary Delights at the Kansai Umaimon Fair!

Discover Shiga's Flavors at the Kansai Umaimon Fair

In a delightful initiative to celebrate and elevate the culinary culture of the Kansai region, Seven-Eleven Japan is launching the Kansai Umaimon Fair: Shiga Edition starting September 26, 2025. This exciting event will feature an array of eight exclusive dishes inspired by Shiga’s rich food heritage, showcasing local ingredients and popular gourmet specialties. The fair runs across Seven-Eleven locations in the Kansai area, including Shiga, Kyoto, Osaka, Hyogo, Nara, and Wakayama.

Promoting Local Production

Seven-Eleven is dedicated to supporting local farming and invigorating regional economies through its commitment to local production for local consumption (地産地消). This fair aims to shed light on Shiga’s abundant food culture and ingredients, hoped to reinvigorate the community through culinary excellence. Featured prominently will be Shiga’s renowned Omi beef, alongside all-time favorites like tonchan-yaki.

Dishes have been thoughtfully crafted to highlight the specialties of Shiga. For instance, the Omi Beef Sukiyaki Rice Ball boasts a rich flavor profile combining sweet sukiyaki sauce with egg yolk—a perfect treat for beef lovers. Furthermore, there are innovative creations like the Omi Hojicha Cream Puffs and a Cheesecake infused with Omi Hojicha, offering unique pairings that might surprise you!

The aim is not only to provide delicious food but also to facilitate an appreciation of Shiga's history, natural beauty, and the lives of its people.

The Exciting Line-up of Eight Dishes

Five dishes that comprise Shiga’s essence include:

1. Omi Beef Sukiyaki with Egg Yolk Sauce
- Price: ¥248 (tax included: ¥267.84)
- Launch Date: September 26 (available gradually)
- Locations: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
- Flavor-packed rice ball featuring the exquisite Omi beef combined with a delectable sukiyaki sauce and egg yolk.

2. Half Daily Vegetable Serving Japanese-Style Champon
- Price: ¥580 (tax included: ¥626.40)
- Launch Date: September 25 (available gradually)
- Locations: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
- A nutritious bowl of champon designed to provide half of your daily required vegetable intake, using locally sourced wheat for the noodles.

3. Takashima Tonchan Fried Chicken Fried Rice & Sauce Yakisoba
- Price: ¥698 (tax included: ¥753.84)
- Launch Date: September 25 (available gradually)
- Locations: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
- A combination of Takashima’s beloved tonchan-yaki transformed into crispy fried chicken served with fried rice and flavorful yakisoba.

4. Tonchan Yakisoba with Miso Grilled Chicken
- Price: ¥540 (tax included: ¥583.20)
- Launch Date: September 25 (available gradually)
- Locations: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
- Delight in this Udon noodle dish featuring tonchan-yaki, made with Shiga-produced wheat for an authentic bite.

5. Hieizuka Yuba and Broccoli Dashi-Appetizer
- Price: ¥278 (tax included: ¥300.24)
- Launch Date: September 24 (available gradually)
- Locations: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
- Savory combination of Hieizuka tofu skin and nutritious broccoli in a traditional broth.

6. Double Cream Shuwa with Omi Hojicha
- Price: ¥220 (tax included: ¥237.60)
- Launch Date: September 24 (available gradually)
- Locations: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
- A delightful pastry that combines robust hojicha cream and whipped cream.

7. Omi Hojicha Cheesecake
- Price: ¥260 (tax included: ¥280.80)
- Launch Date: September 24 (available gradually)
- Locations: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
- A cheesecake using aromatic hojicha paired with cocoa cookie crust for a delicious dessert experience.

8. Moriyama Melon Cream Sandwich
- Price: ¥198 (tax included: ¥213.84)
- Launch Date: September 26 (available gradually)
- Locations: Shiga, Kyoto, Osaka, Hyogo, Nara, Wakayama
- Enjoy a generous serving of melon cream sandwiched between fluffy bread crafted from locally grown wheat.

A Comment from the Organizers

The launch allows customers to easily enjoy Shiga’s remarkable produce and local specialties at Seven-Eleven. With the hope of sparks surprise and joy, participants can discover new flavors and hidden treasures, providing an escape from the daily hustle and a celebration of the delight in savoring Umaimon—the good food of Shiga.

App Coupon Rewards

(Exclusive for Seven-Eleven app members in Shiga, Kyoto, Hyogo, and Nara)
1. Coupon for ¥30 off on selected sweets available during the event, distributed on September 26, 2025. Valid until October 12, 2025.
2. Earn coupons for ¥30 off for every purchase of eligible sweets throughout the promotion period.
- Purchase Period: September 26, 2025 – October 12, 2025
- Utilization Period: September 26, 2025 – October 19, 2025
Ensuring an unforgettable gastronomic experience!

Engage in the journey of taste discovery and dive into Shiga's culinary delights, available conveniently at your local Seven-Eleven!