Partnership Announcement
Basefood Inc., headquartered in Meguro, Tokyo, has proudly announced a supplier agreement with the Toyo University Women's Soccer Team. This collaboration is part of their "BASE UP SPORTS PROJECT" aimed at supporting athletes in achieving health and performance goals through nutrition.
BASE UP PROJECT Overview
The BASE UP PROJECT's mission is to create a community where individuals can shine and thrive. This initiative encourages people involved in various fields like sports, arts, and culture to incorporate complete nutrition into their daily lives to enhance their physical and mental health.
Through the BASE UP SPORTS PROJECT, Basefood is proud to support the Toyo University Women's Soccer Team, who recently claimed back-to-back championships in the Kanto University Women's Soccer League (Division 1). As part of the agreement, Basefood will supply the team with their range of BASE FOOD products, focusing on improving both nutrition and athletic performance.
Support for Athletes
The partnership will provide players and associated staff with the necessary nutrition to enhance their training. The Basefood range includes smart food solutions, designed to ensure athletes receive high-quality, balanced nutrition. Collaboration will also focus on increasing awareness of the relationship between sports performance and nutrition.
Team Goals
The Toyo University Women's Soccer Team was established in 2013 and currently trains at the Toyo University Asaka Campus. With 37 members, the team delivers a focused training environment while aiming for victory in the Kanto Women's Division 1 League and the All-Japan University Women's Soccer Championship. The club is committed to fostering skills learned through sports to create valuable contributors to society.
Vision from Leadership
Ryotaro Ishizu, the head coach of the women’s team, expressed excitement about the partnership, stating, "We are thrilled to collaborate with Basefood. For athletes, daily meals are the foundation of their performance, and having the support of Basefood’s complete nutrition products is invaluable in helping us reach our goals."
Team captain Mifu Kumagai also commented, "As student-athletes balancing academics and sports, maintaining a proper diet can be challenging. Basefood products provide us with essential nutrients in a convenient form, supporting our performance. We look forward to demonstrating our growth as a team through this partnership."
Commitment to Health
Basefood’s mission is to innovate staple foods to promote health. Their flagship product, BASE FOOD, contains balanced nutrients equivalent to one-third of daily requirements in a single meal. Utilizing quality ingredients like whole grains and chia seeds, Basefood products are carefully crafted to ensure taste and nutrition. Since launching in February 2017, they have gained popularity and sold over 200 million units across various products such as pasta, bread, and cookies.
Conclusion
This partnership between Basefood and the Toyo University Women's Soccer Team illustrates a shared commitment to health and performance through nutrition. Joint efforts will include providing nutritional support and working together on initiatives that educate and promote the importance of nutrition for athletes.
For more information on this collaboration and BASE UP SPORTS PROJECT, visit
Basefood's official website.