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DIVX's New HR System: A Groundbreaking Shift

In an era where artificial intelligence is transforming how businesses operate, DIVX—a creative company established in 2021—has taken a bold step towards integrating generative AI into its employee evaluation system. Starting from July 2025, the Tokyo-based firm will no longer assess employees based solely on whether they use AI technologies, but rather on their tangible results and contributions derived from such tools.

Background: Embracing AI for Organizational Efficiency

With a firm commitment to digital transformation, DIVX has fully pivoted to AI-based development as of March 2023. They have implemented various AI tools, including the corporate-specific environment known as DIVX GAI and GitHub Copilot, leading to significant enhancements in workflow efficiency. Employee surveys reflect this progress, with many reporting over a 30% reduction in work hours, and some claiming improvements of over 50%. The AI tools have been employed across various tasks, from coding and document creation to research and idea generation.

As AI technology continues to evolve, DIVX recognizes the need to advance beyond merely utilizing AI for optimization. They aim to foster an environment where AI collaboration leads to innovative outcomes previously unattainable by either humans or machines alone.

Expanding AI Usage Across All Job Roles

Historically, AI application has predominantly been within engineering roles, but DIVX aims to popularize its use across all departments, including design and back office functions. This shift underscores the importance of a work culture that is fundamentally rooted in generative AI principles, empowering every employee to realize their potential.

The revamped evaluation system will focus not just on individual performance but on qualitative and quantitative results derived from AI use. This holistic approach includes assessing the impact on teams and the organization as a whole, making success measurable across various metrics.

New Evaluation Structure

Starting mid-2025, the evaluation system's core changes highlight not merely the use of generative AI, but also the results produced and the influence on colleagues and company culture. Every employee will undergo this form of assessment, aiming to introduce 'AI Capability and Impact' as a novel evaluation criterion. Additionally, a new measurement known as the 'Generative AI Utilization Score' will provide insights into how teams leverage AI and the quality of improvements achieved.

The organization plans to establish a culture where any non-AI-related work must be justified, reinforcing the necessity and accountability around AI integration.

Objectives of the New HR System

The introduction of this evaluation system seeks to achieve three primary goals:

1. Create High-Performing Teams: By leveraging AI, companies can standardize and accelerate various decision-making processes. This way, even smaller teams can perform at high levels, facilitating productivity and optimal resource allocation across diverse working styles.

2. Promote Knowledge Sharing: By utilizing AI, DIVX aims to demystify expertise and establish knowledge-sharing practices within teams. This shift hopes to stabilize operations irrespective of who occupies specific roles, enhancing the overall quality and efficiency of work.

3. Empower Employee Growth: The use of generative AI accelerates the learning curve for employees, allowing them to demonstrate their capabilities much faster than traditional methods. Employees have noted a remarkable increase in efficiency during initial project phases—a sentiment that the new evaluation system is designed to recognize regardless of an employee's experience level.

Comments from Leadership

Hidetaka Monobe, the company's CEO, emphasizes that DIVX has always strived to develop engineers, even from scratch, a challenge often shunned in the tech industry. However, as generative AI reshapes the definition of engineering work, Monobe believes that harnessing AI can produce tangible results even from inexperienced individuals within a short time frame.

He warns that, as the industry faces systemic challenges and risks associated with traditional cost models, DIVX is committed to evolving its practices and frameworks to adapt to these changes. The company's new evaluation system underscores this evolution, marking a clear stance against non-AI-dependent work models and focusing on integrating AI into daily business operations.

About DIVX

Founded in 2021, DIVX specializes in software development and solutions utilizing AI technology. With a robust approach to digital transformation encompassing everything from consulting to service delivery, DIVX is poised to lead its field. The company has also been recognized as an AWS Select Tier Service Partner, attesting to its high competence in cloud services.

Their adept creative team works collaboratively, marrying expertise across various sectors to provide seamless and rapid service development tailored to client needs. For inquiries or further details, visit DIVX's official website.