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OLLY and Naomi Osaka Team Up to Champion Women's Mental Health

In an inspiring collaboration, wellness brand OLLY has partnered with tennis superstar and mental health advocate Naomi Osaka to launch the "Do What Serves You" campaign. This initiative, which kicks off on the first day of Mental Health Awareness Month, is designed to promote self-care among women, encouraging them to prioritize their mental wellbeing. The campaign represents not just a series of messaging initiatives but a dedicated commitment of $1.5 million to support mental health programs over the next three years.

The Campaign's Importance

Research conducted by Hologic-Gallup reveals that 63% of women struggle to prioritize their own health, often placing the needs of others before their own. This lack of self-care frequently leads to stress, burnout, and an inability to engage fully in their own lives. The "Do What Serves You" campaign aims to address this critical issue, emphasizing the message that in order to care for others, one must first care for themselves.

Naomi Osaka, who has long been vocal about mental health awareness, expresses her passion for this cause through her partnership with OLLY. She believes in the campaign's message, stating, "For me, 'Do What Serves You' means finding small moments in the day to just pause and be with myself." This approach is essential in fostering a sustainable mental health strategy that's vital for women navigating competing priorities in their personal and professional lives.

Commitment to Mental Health Initiatives

OLLY is not only focusing on awareness; they are significantly investing in mental health support. The company's financial commitment includes a $30,000 grant to SeekHer Foundation, effective immediately, and various partnerships with nonprofits like Girl Up, The National Menopause Foundation, and Postpartum Support International. Together, these partnerships aim to enhance access to mental health education and care.

Renee Fuller, OLLY's Vice President of Marketing, emphasizes the importance of supporting women's health: "Women are constantly balancing competing priorities, and too often their own wellbeing comes last. With 'Do What Serves You,' we hope to encourage women to take care of themselves in ways that feel right for them." Fuller's sentiments echo the campaign's goal to promote a more compassionate and personalized approach to mental health.

A Comprehensive Media Strategy

The campaign will employ a 360-degree media strategy that features an eye-catching outdoor takeover in Times Square, alongside active engagement on social media platforms and collaborations with influencers. Digital content will also be available across streaming platforms and YouTube. Throughout the year, Osaka will collaborate with OLLY to create content focused on her personal wellness journey, fostering an open dialogue about setting boundaries and prioritizing mental health.

In a media landscape where mental health conversations are gaining traction, OLLY's partnership with Osaka positions both entities as leaders in the movement to remove stigma and promote self-care. With ongoing educational initiatives and community support, the goal of improving women's mental health through understanding and accessibility is more attainable than ever.

About OLLY

Founded in San Francisco and recognized as a B-Corp, OLLY is committed to making wellness accessible and straightforward. Known for its scientifically-backed supplements including gummies and softgels, OLLY has dedicated itself to supporting women's wellness and addressing the stigma associated with mental health issues. The brand's partnerships with organizations such as The Golden State Valkyries and other nonprofits reflect its commitment to meaningful social impact. To learn more about OLLY and its initiatives, visit OLLY.com or follow @ollywellness on social media.