#Japan #Halmek #Kagoshima #Yamagataya #Japanese Women

The Grand Opening of HALMEK Omise Yamagataya Store

On September 10, 2023, HALMEK, Japan's leading women's magazine, celebrated the grand opening of its latest retail venture, "HALMEK Omise Yamagataya Store" on the fourth floor of Yamagataya's main building in Kagoshima. This marks the company's first store in Kagoshima and the 21st store nationwide, expanding its reach to serve women aged 50 and above.

About HALMEK

HALMEK is operated by HALMEK Co., Ltd., a subsidiary of HALMEK Holdings based in Shinjuku, Tokyo. The magazine has garnered immense popularity, as evidenced by reports from the Japan ABC Association, marking it as the top-selling publication. HALMEK aims to cater to the needs of women in their 50s and beyond with a variety of original products designed specifically for their preferences.

The newly opened store offers a unique shopping experience filled with HALMEK's exclusive fashion items, cosmetics, and intimate wear, allowing customers to view, touch, and try them out before purchasing. This initiative aims to create deeper connections with over 9,000 readers in Kagoshima and 80,000 across the Kyushu region.

Store Highlights

Fashion Items

Many women over 50 have expressed concerns that they've outgrown mainstream fashion. HALMEK addresses this by offering clothing that is tailored to changes in body shape as one ages.

The store regularly measures customers to provide sizes that suit the mature silhouette, ensuring that outfits enhance the wearer’s appearance. Additionally, a selection of bags and accessories appropriate for varied occasions is available.

Intimate Wear

Understanding the physical changes that come with age, such as decreased skin moisture and muscle tone, HALMEK has developed intimate wear that prioritizes the comfort and well-being of women over 50. The product line addresses issues like discomfort and itching, ensuring that they can feel confident and cozy.

Cosmetics

HALMEK's original cosmetics are focused on hydrating aging skin. They feature gentle ingredients tailored to common skin issues faced by older women, ensuring that users can incorporate them seamlessly into their lifestyles.

Footwear

In collaboration with physical therapists, HALMEK has created footwear aimed to support active lifestyles into the centenary age. These shoes are designed to alleviate discomfort while enhancing proper gait. The store also includes a foot measurement area to help customers find their perfect fit.

Grand Opening Celebration

To celebrate the launch, the first 100 customers visiting HALMEK Omise Yamagataya Store will receive a complimentary packet of "Hōju Tea" (60g), a popular herbal tea made from 18 different ingredients, praised for its health benefits and smooth taste, making it a delightful beverage for all ages.

Featured Products

• - ZU-BON by HALMEK (Pants): Priced from 7,990 to 8,990 yen, these pants are designed to resolve concerns around body shapes, combining comfort with style, and have sold over 290,000 units since their launch.
• - Health Support Underwear: Priced at 2,981 yen, this innovative underwear features a dual design developed with urologists that provides support without discomfort—perfect for mental well-being as well as physical comfort.
• - Medicinal Skin Veil: At 2,970 yen, this product not only enhances the skin tone but also provides high skincare benefits, addressing issues such as discoloration and wrinkles.
• - HALMEK Shoes: With sales surpassing 91,000 pairs, these shoes prioritize comfort and proper walking mechanics for women looking to maintain mobility as they age.

Future Plans

HALMEK Omise aims to showcase not only products featured in their catalog but exclusive in-store items as well. The management, led by business director Susumu Katsutani, promises a warm atmosphere where customers can enjoy exploring various lifestyle enhancing products tailored for women over 50. They hope to create a beloved space in Kagoshima that supports and uplifts its patrons through quality and care.

Store Information:

• - Name: HALMEK Omise Yamagataya Store
• - Address: 3-1 Kaneshimacho, Kagoshima City, 892-8601, Japan, 4th Floor, Yamagataya Main Building
• - Phone Number: 0120-15-8220
• - Website: HALMEK Store

Through various services and their flagship magazine, HALMEK continues to enrich the lives of women in their 50s and beyond, offering valuable insights on health, fashion, and lifestyle—all with the aim of supporting vibrant, forward-thinking lives.