Experience Kimchi Like Never Before with Kimchi Blast Tokyo 2025
Event Date: April 29 - May 5, 2025
Location: Cranes 6142, Harajuku, Tokyo
Are you ready to dive into a world where flavor meets culture? The much-anticipated
Kimchi Blast Tokyo 2025 is set to unfold in the heart of Harajuku, Tokyo, bringing the globally celebrated Kimchi brand, JONGGA, to life. Hosted by Daesang Japan, this pop-up event invites everyone to explore the rich history and tantalizing flavors of Kimchi, the ultimate Korean delicacy.
What Is Kimchi Blast Tokyo 2025?
This event marks the first-ever
Kimchi Blast in Japan, following successful editions in cities such as Seoul, Busan, New York, and London. From April 29 to May 5, 2025, visitors can enjoy an interactive experience across more than 700 square meters at the striking glass-fronted venue, Cranes 6142. Expect enormous visuals and immersive cultural displays that will transport you to the world of JONGGA.
The Three Floors of Flavor and Fun
- - 1st Floor: Welcome Area
Dive into the excitement as you enter the
Welcome Floor, where vibrant graphics illustrate the enchanting meeting of JONGGA with Tokyo. The journey begins by showcasing the atmosphere of previous
Kimchi Blast events in major cities.
Discover the essence of JONGGA, characterized by messages from fans across 80 countries. Here, you’ll also find the
Maroyaka flavor, created through unique fermentation methods that are exclusive to the brand.
- - 3rd Floor: Festive Area
Uncover the Japanese adaptations of the Kimchi culture in the manga zone, featuring exclusive comic strips and recipes. Don’t miss the chance to snap a picture with HOSHI at the fan-favorite photo booth in the
HOSHI Zone.
Special Festival Gifts
The excitement doesn’t stop there! The first 20,000 visitors will receive exclusive gifts, including a uniquely designed card set only available at this event. Whether you're a seasoned Kimchi lover or new to its world, there’s something for everyone to enjoy.
HOSHI Takes Center Stage
In conjunction with this pop-up, the digital campaign “How Do You Love Kimchi?” featuring HOSHI from SEVENTEEN has already kicked off on Daesang’s official social media channels. Throughout the year leading up to the event, HOSHI will share countdown videos on X and Instagram to engage fans and create excitement. By following and reposting, participants can get a chance to win rewards, making this campaign an integral part of the
Kimchi Blast Tokyo 2025 experience.
Event Details
- - Date: April 29 (Tue, Public Holiday) - May 5 (Mon, Public Holiday), 2025
- - Time: 10:00 AM - 8:00 PM (April 29 opens at 12:00 PM)
- - Cost: Free
- - Venue: Cranes 6142, 6-14-2 Jingumae, Shibuya-ku, Tokyo
- - Access: 5-minute walk from “Meiji-Jingu-Mae” station, 8-minute walk from “Harajuku” station, and 10-minute walk from “Omotesando” station.
Important Notices
- - Expect possible wait times during busy periods.
- - Prizes are limited in quantity.
- - Food tasting experiences will not be available at the event.
- - If you are feeling unwell or have a fever, please refrain from attending.
- - Large bags will not be permitted in the venue.
- - Photography is allowed, but please respect the privacy of other attendees.
About JONGGA Kimchi
Renowned for its traditional methods and premium ingredients, JONGGA Kimchi brings the authentic tastes of Korea to your home. With a focus on lacto-fermentation, JONGGA delivers deep flavors that awaken your palate, making it perfect for meals like pork kimchi or kimchi stew. Perfected over years to suit Japanese tastes, this kimchi has been beloved in Japan for an extended period.
About Daesang Japan
Company Name: Daesang Japan Co., Ltd.
Location: 5-6-10 Tsukiji, Chuo-ku, Tokyo 104-0045, Japan
CEO: Kim Hae-Chan
Founded in 1979, Daesang Japan specializes in Korean food products, including the well-loved JONGGA Kimchi and other healthful offerings. Their commitment to quality and flavor is evident in their long-standing history in the culinary world.
Join us for an extraordinary journey in flavor and culture at
Kimchi Blast Tokyo 2025! Don't miss this chance to celebrate one of Korea's most cherished culinary creations with the vibrant energy of Tokyo.