Expanded Postnatal Care Services with Professional Nannies and Nurses

Enhanced Postnatal Care Services by Popins

The Popins Family Care, a subsidiary of Popins Inc., based in Shibuya, Tokyo, is enhancing its postnatal care offerings. This service is specifically designed for new parents by bringing in a team of expert nannies, midwives, and nurses to provide the best possible care for newborns. The collaboration aims to ensure a smoother transition for families during the critical early days after giving birth.

A New Approach to Newborn Care

Nannies, considered professionals in childcare, have been trained to provide high-quality educational babysitting. With the recent expansion of services, Popins aims to alleviate the anxiety of new parents by integrating midwives and nurses into the care process. These healthcare professionals will contribute their expertise in planning and advising on infant care, ensuring that both the baby and parents receive comprehensive support for healthy development.

Five Key Features of the Postnatal Care Services

Given the diverse situations of new parents, from those giving birth for the first time to those skipping the return-to-natal home, Popins has tailored their services to meet a variety of needs:

1. Specialized Newborn Care Team: The specialized team comprising midwives, nurses, and nannies will provide attentive care. Services include 24-hour monitoring, keeping growth records, and demonstrating techniques for soothing and bathing.

2. Professional Assessment on First Visit: On the initial visit, a midwife or nurse will join to assess vital signs and feeding patterns, allowing for the creation of a care plan tailored to the children's and parents’ needs.

3. Mental and Physical Support for New Mothers: The postnatal period can be extremely taxing on a mother’s body and mind due to hormonal changes and lack of sleep. Proper support during this phase can greatly aid recovery and foster bonding between parents and their newborns. Services also include night care, household duties, and nurturing conversations to assist parents emotionally and physically.

4. Same-Day Service Available: Should an unexpected hospitalization or delivery occur, Popins offers the flexibility of same-day services. They can assist with housework or care after discharge, ensuring families can receive help even when loved ones are unable to provide it.

5. Support for Older Siblings: For families with older children, Popins provides assistance with school pickups, engagements in educational play, and nurturing time so parents can focus on both their older children and the new baby.

How to Use the Service

To utilize the Postnatal Care Service, parents need to apply for the Nanny Service's Premium Course. Here are the details for registration:

- Application: Contact through the official Popins Family Care site.
- Membership Fee: ¥100,000
- Monthly Fee: ¥10,000
- Hourly Charge: ¥4,000 (available for a minimum of three hours)
- Details: Popins Premium Postnatal Care

Please note that charges vary depending on services used, and some local support programs may apply.

About Popins Group

Since its establishment in 1987, Popins Group has consistently aimed to support working women through superior educational and caregiving services, including nanny services, babysitting, nursery, and custom care for seniors.

Commitment to SDGs

In 2020, Popins became the first SDGs-IPO company in Japan, listed on the Tokyo Stock Exchange. The group's operational goals emphasize substantial contributions to society through the service it provides. Popins focuses on high-quality education, gender equality, and ensuring decent work for economic growth. Furthermore, Popins collaborates with Harvard University's Project Zero to contribute academically to children's well-being while implementing practical educational care in its services.