#Japan #Tokyo #Craft Beer #Agnes B. #Far Yeast

Celebrating the Second Release of 'b. BEER'

Agnes B., the iconic French fashion brand, is excited to announce the launch of the second edition of its craft beer, 'b. BEER', on June 6, 2025. Collaborating with Far Yeast Brewing, a highly acclaimed craft brewery located in Yamanashi Prefecture, Japan, this new release promises to offer beer enthusiasts an exceptional tasting experience.

Building on the success of its first release, the new 'b. BEER' maintains its base as a Saison beer, a style that traces its origins to southern Belgium. Traditionally cherished by farmers in northern France, Saison beers are known for their diverse and rich flavors that utilize seasonal agricultural produce. Originally brewed during the off-season for refreshment amidst summer farm work, these beers have established themselves as beers that fit seamlessly into everyday life, characterized by their light, crisp finish.

The second edition of 'b. BEER' incorporates Aramis hops sourced from France, imbuing the beer with a delightful and refined herbal and citrus aroma. Additionally, it features pomegranate juice, a fruit that has been cherished in France for centuries, contributing a gentle and natural flavor to the brew. The resulting beer showcases the superior brewing skills of Far Yeast Brewing while reflecting Agnes B.'s core values: "coexistence with nature" and "the spirit of enjoying beauty in everyday life."

About Far Yeast Brewing

Founded on the mission of “Democratizing beer”, Far Yeast Brewing aims to restore the diversity and richness that industrialization has stripped from beer. They offer a range of brands including 'KAGUA', an ale infused with Japanese aromas, and 'Far Yeast', which caters to both beer aficionados and novices alike. As a result, their individualistic beers are gaining global recognition.
(Visit: Far Yeast Brewing)

For this launch, potential customers can choose from single cans or four-pack sets, and there will be special packages that include beer glasses adorned with the Agnes B. logo. Additionally, a limited edition glass set featuring a drawing of the brand's icon, the Lizard, will be available. The drawing, curated under the direction of Junya Sakumoto from sakumotto, Inc., showcases the artistic flair of graphic designer Ren Yamakawa, who has made a name for himself with his dynamic designs.

At Agnes B. cafes that feature dining services, patrons will be served 'b. BEER' in glasses branded with the iconic Agnes B. logo, enhancing the overall experience of this delightful beverage.

Special Releases

• - Sakumotto, Inc.

Based in Tokyo, sakumotto, Inc. is led by Junya Sakumoto and is involved in a range of activities including product and event planning, as well as running pop-up shops. Their work aims to blend freedom and elegance, producing fresh performances with a commitment to creativity beyond genres while supporting artists. (Follow on Instagram: @sakumotto)

• - Ren Yamakawa (山川 鎌)

Born in 1994 in Saitama, Yamakawa graduated from Tama Art University specializing in Graphic Design. After gaining experience at DRAFT, he became independent in 2024, intertwining graphic design and illustration through his creative ventures. He initiated a patch diary titled “HAVE A GOOD DAY” in 2020. (Follow on Instagram: @ren_yamakawa)

Product Details

• - Release Date: June 6, 2025
• - Product Name: b. BEER
• - Volume/Package: 350ml can
• - Alcohol Content: 5%
• - Price: 880 yen for a single, 3,520 yen for a four-pack, 4,180 yen for the Agnes B. glass set, and 5,280 yen for the Lizard glass set (all prices inclusive of tax).

Sales Locations

The product will be available at several Agnes B. stores including Gion, Shibuya, Aoyama, Shibuya Scramble Square, Kyoto BAL, Grand Green Osaka, and the official online boutique (the four-pack and glass sets only). There are also plans to sell at additional locations such as Mark Is Minatomirai, Shonan Terrace Mall, Minamoa Hiroshima, Tokorozawa Emit Terrace, and ONE FUKUOKA. Limited quantities will also be offered at threefeet Tokyo, which has played a pivotal role in connecting Agnes B. with Far Yeast Brewing from the early stages of this venture. (Follow on Instagram: @threefeet_official)

In-Store Experience: Beer will be available on draught at select Agnes B. locations such as Gion, Shibuya, Matsuya Ginza Rue du Jour, and Kyoto Isetan, with dedicated offerings at Burgers & Beers Far Yeast in Fukuoka and Far Yeast Tokyo in Tokyo.

Special Event: World's Smallest Beer Garden

On June 21, 2025—coinciding with the longest day of the year—the cafe terrace at Agnes B. Shibuya will host the “World's Smallest Beer Garden.” Celebrating France's “Fête de la Musique”, visitors will be treated to live music, alongside the unique experience of enjoying 'b. BEER' on draught. Come and enjoy shopping while savoring this special craft beer.

Location: Agnes B. Shibuya (6-19-14 Jingumae, Shibuya, Tokyo)
Date/Time: June 21, 2025 (Food and drink will be served at the 3rd floor cafe)

For more details, visit here.

About Agnes B.

A hallmark of French casual style, Agnes B. is well-renowned for its focus on comfort and cutting-edge designs that transcend fleeting trends. Loved by many worldwide, the brand maintains strong ties to art, film, and music, and is actively engaged in social activities and environmental initiatives, including support for marine exploration vessel Tara.