#Japan #Tokyo #Food Innovation #Seven-Eleven #Frozen Pasta

Seven-Eleven Revamps Frozen Pasta Selection

On October 28, 2023, Seven-Eleven Japan will introduce its newly revamped frozen pasta lineup, with the highlight being the 'Seven Premium Large Serving Meat Sauce' and 'Seven Premium Large Serving Aglio Olio'. This release promises a delightful combination of quality and affordability, perfect for meal solutions that offer both convenience and gourmet experiences.

The new offerings are designed with a fresh vision, ensuring that they deliver on taste, quality, and value. Both pasta dishes feature innovative packaging that allows customers to heat them in the microwave without opening the lid. This enhancement helps to evenly distribute heat, resulting in a satisfying 'al dente' texture, reminiscent of fresh-made pasta.

Rich and Flavorful Options

1. Seven Premium Large Serving Meat Sauce
Priced at 278 yen (tax included: 300.24 yen), this hearty meal boasts a robust demi-glace that is simmered for three days to develop deep flavors from concentrated beef and vegetable juices. Enhanced with beef extracts, it delivers a rich, addictive flavor profile sure to appeal to meat lovers.

Release Schedule:
- From October 28: Hokkaido, Tohoku (excluding Fukushima), Kanto (excluding Ibaraki), Chugoku, Shikoku, Kyushu
- From November 4: Koshinetsu, Hokuriku, Kinki
- From November 11: Tokai
- From November 25: Fukushima, Ibaraki

2. Seven Premium Large Serving Aglio Olio
Also priced at 278 yen (including tax: 300.24 yen), this dish elevates the classic Italian pasta with a distinctive oil prepared using the same meticulous methods as specialty restaurants. It features a pronounced garlic flavor complemented by spicy chili and fragrant olive oil, promising an aromatic dining experience.

Release Schedule:
- From October 28: Hokkaido, Tohoku (excluding Fukushima), Kanto (excluding Ibaraki), Chugoku, Shikoku, Kyushu
- From November 4: Koshinetsu, Hokuriku, Kinki
- From November 11: Tokai
- From November 18: Fukushima, Ibaraki

Both dishes have increased their total weight by approximately 1.2 times compared to previous versions, ensuring that each serving provides a satisfying portion for those craving a fulfilling meal.

A Focus on Quality and Affordability

In the current landscape, where demand for frozen foods has surged due to the ongoing impact of the COVID-19 pandemic, Seven-Eleven identified a unique opportunity to revamp its frozen pasta selection. Addressing growing consumer expectations for quality at accessible prices, the company has placed 'quality evolution' and 'affordability' at the forefront of this redesign. With price points ranging from 278 yen to 398 yen without tax, this new selection caters to diverse customer needs across various occasions, providing both convenience and satisfaction for busy lifestyles.

Additionally, the updated packaging reflects major innovation with a newly designed microwaveable container featuring a steam-release vent. This allows for optimal heating without the risk of splatters or uneven cooking, resulting in perfect pasta with every meal.

Looking Ahead

Seven-Eleven's commitment to enhancing its frozen pasta lineup reflects its dedication to delivering quality meal options that can be enjoyed easily and quickly. The company also plans to continue innovating with both regular and premium sizes in the future. Their goal is to ensure the products bring a little joy and a satisfying experience to everyday dining.

In conclusion, with the launch of their revamped frozen pasta offerings, Seven-Eleven seeks to provide quick, delicious, and filling meals that meet the needs of their customers effectively. Shoppers can expect great taste without spending too much time or effort in meal preparation.

Note: Prices may vary by location. The tax-included price is applicable as of the current 8% reduced consumption tax. Availability may change, and certain locations may not carry all items. Check the official website for the most up-to-date information.