Blokees Unveils Exciting Range of Products at Thailand Toy Expo 2026
Blokees Unveils Exciting Range of Products at Thailand Toy Expo 2026
Blokees, a prominent brand of toy models from Assembly Character Toys, made a spectacular debut at the Thailand Toy Expo 2026, held from April 2 to 31. This event showcased a remarkable selection of over 300 toys across two main categories: Blokees Model Kits and Blokees Wheels, highlighting globally recognized intellectual properties (IPs) such as Ultraman, Transformers, DC Comics, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity.
The expo was not just a platform for product display; it marked the revelation of four new model kits that stood out, captivating the audience and participants alike. One of the special guests at the opening ceremony was renowned actor Mario Maurer, who interacted with attendees, enriching the experience of the event.
Highlights from Blokees Model Kits
In the model kits section, Blokees introduced its impressive series—Champion, Legend, and Fantastic. Among the featured products were fan favorites inspired by influential IPs. Notably, new items such as the Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (HUSH) drew significant attention. Over 50 products were made available for consumers to explore.
Blokees also launched its HERO5 and HERO10 series, which included well-loved characters such as Transformers and Naruto, targeting collectors who cherish hero-themed figures. Furthermore, the DaaLaMode series introduced products inspired by Hatsune Miku, catering specifically to female consumers. Expanding its reach, Blokees's TERRAVENTURE series offered model kits based on Jurassic World, emphasizing themes of nature and creatures, thereby appealing to diverse consumer segments.
Delving into Blokees Wheels
The Blokees Wheels category combined construction, play, and customization, featuring offshoots categorized into series C, E, and S. This includes engaging products based on IPs from Transformers, Ultraman, and Batman, with collaborations anticipated with Fast & Furious and Ford, promising thrilling experiences for fans of all ages.
An impressive highlight of the Expo was Blokees's successful community-building initiative, the BFC (Blokees Family Creator) ecosystem, showcasing winning designs from the 2025 Stellar Season creation contest for the first time in Thailand. This effort highlighted the creativity and passion of the fan base and has led to the launch of the Season of Awakening contest in 2026, further fostering global participation.
With a strategic focus on universal appeal, progressive pricing, and international promotion, Blokees is actively expanding in regions such as Southeast Asia, Europe, North America, and Latin America. Thailand is becoming a critical hub in this regional expansion, which is enhancing both product innovation and community-driven growth worldwide. The company’s commitment to connecting with its audience and releasing exciting new products promises to keep fans engaged and delighted.
As Blokees continues to pave its way in the toy industry, its offerings and innovative strategies are set to inspire a new generation of toy lovers, ensuring that creativity and play are at the heart of the experience.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.