Celebrate the Launch of Double Cigare with a Unique Event Connecting Hearts

Yokumoku, a renowned confectionery brand based in Tokyo, is set to unveil its newest product, the Double Cigare, at all its stores nationwide starting March 25, 2026. To honor this exciting launch, the company will host an interactive event titled “Messages of Gentle Light”, which takes place at KITTE Marunouchi from March 25 to March 29, 2026.

Event Overview

The event marks a celebration of the Double Cigare, inviting visitors to share heartfelt messages with loved ones. Attendees can pen their personal stories or feelings on unique postcards, which will then be projected onto a large screen at the venue in a visually stunning display, symbolizing the light of kindness passing from one person to another. Through this initiative, Yokumoku aims to reinforce the value of sharing moments and emotions alongside their delectable sweets.

KITTE Marunouchi: A Unique Venue

KITTE Marunouchi, located on the site of the former Tokyo Central Post Office, offers a remarkable backdrop for this event. The venue features the operational Tokyo Central Post Office, allowing participants to experience the full circle of communication—writing and delivering—in a seamless manner.

Visitors will create and take home their postcards, or they can choose to mail them, thus physically conveying their thoughts to someone special. In addition to this, every participant in the interactive content will receive a complimentary set of Cigars® and Cigar au Chocolat upon joining the activities. The event will also showcase literary works from various writers themed around kindness and heartfelt connections, further engaging guests in a gentle, inspiring atmosphere.

Featured Writers

Several esteemed authors will contribute to the event, encouraging reflection on sharing emotions through guided storytelling. Among them are:

- Moe Kakara: A novelist and essayist who captivates audiences with his evocative narratives about daily life.
- Ayumi Uesaka: A poet and writer popular among younger generations for her relatable expressions of genuine emotions.
- Saki Kamino: A haiku poet whose contemporary sensibilities bring the art of haiku to a wider audience.
- Mui Hatsukitani: A young writer noted for her delicate portrayal of everyday moments and memories through her short poems and prose.

Engaging Experiences

Episode Content and Sampling

Visitors can witness stories being shared in real-time on the venue's large screen, as the words become part of a linked display of glowing lights. This interactivity, alongside displays of the authors' thematic works, invites attendees into a realm of gentle words and connections.

Official Podcast Collaboration

Yokumoku is also excited to announce a collaboration with their official podcast, “YOKU MOKU Presents: Funny Conversations”, featuring conversations with the participating writers. The podcast aims to accompany sweet moments shared over delicious snacks.

Photo Opportunities

Attendees will find multiple photo spots throughout the venue, including a dazzling large installation featuring cans of Double Cigare, as well as eye-catching towers of Cigare® and Cigar au Chocolat at the entrance. Guests are encouraged to capture memorable moments amidst Yokumoku’s enchanting ambiance.

Product Launch and Exclusive Offers

The Double Cigare, priced at JPY 2,376, will also be available for purchase at the event. Those who spend JPY 5,400 or more at the venue or select stores will receive exclusive handkerchiefs adorned with designs of Cigare® and Cigar au Chocolat.

Event Details

- Event Name: Double Cigare Launch Celebration — “Messages of Gentle Light” Exhibition
- Dates: March 25-29, 2026
- Hours: Weekdays 12:00 PM - 7:00 PM, Weekend 12:00 PM - 6:00 PM
- Location: KITTE Marunouchi, 1F Atrium, Tokyo
- Activities: Interactive sessions, product sampling, installations, and exclusive merchandise campaigns.

For those unable to attend, an online campaign will also allow participants to share their stories about light and connection, with the chance to win branded handkerchiefs.

Explore the Double Cigare experience and the warmth of shared sentiments at this extraordinary event. Immerse yourself in the world of Yokumoku, where sweet treats inspire heartwarming connections.

Discover more about the event here!

We look forward to seeing you at KITTE Marunouchi as we create memories filled with sweetness and kindness.