Celebrating the 10th Anniversary of 'Kiwami' with Smart Gift Catalog Relaunch

The Relaunch of 'Kiwami Smart Gift' for 10th Anniversary

As Ringbell Corporation marks the 10th anniversary of its original gift brand 'Kiwami', it brings back the 'Kiwami Smart Gift' catalog, which will be available for purchase starting July 31, 2023, on the official Ringbell online store. This point-based gift catalog includes approximately 790 items, with pricing ranging from 4,000 to 101,000 yen (excluding tax and service fees).

Nurturing Local Products

The 'Kiwami' brand started in 2015, focusing on the agricultural and livestock products from Yamagata Prefecture, where Ringbell was founded. By 2017, it expanded its horizons to include local products from across Japan, culminating in the launch of 'Kiwami'. Over its 39 years in the catalog gift business, Ringbell has fostered strong relationships with producers and manufacturers nationwide. This ongoing collaboration has allowed Ringbell to establish a reliable logistics system for delivering high-quality, fresh products directly from producers to customers.

How to Utilize 'Kiwami Smart Gift'

The 'Kiwami Smart Gift' serves as a gift option that allows recipients to exchange points for products from Ringbell's 'Kiwami' series. The value can be converted into points, providing four flexible options for usage:
1. Exchange points for products of equal value.
2. Split points to redeem multiple items.
3. Combine points for higher-value items.
4. Use a credit card to cover additional points for desired products.

This gift also allows swapping of miles from other companies for smart gift points, expanding the selection beyond traditional catalog gifts. Gift-givers can send both the catalog and a card bearing the points, or simply send the card alone. Recipients can easily choose their desired products by scanning the QR code on the back of the card, accessing a dedicated website where they can complete the transaction by entering their delivery information—just like online shopping.

Since its launch in July 2020, 'Kiwami Smart Gift' has enjoyed popularity, especially among corporate clients. Noticing a growing demand from individual customers, Ringbell is set to offer these gifts more widely as the 'Kiwami' series approaches its 10th anniversary in 2025. This decision aligns with the company’s 40th anniversary celebration next year, aiming to broaden the reach of its unique gift offerings.

Ringbell has consistently dedicated itself to supporting local producers through the development and sale of 'Kiwami' products. The company remains committed to discovering, branding, and selling regional products across Japan, fostering both the growth of producers and the evolution of gift culture.

Overview of 'Kiwami Smart Gift'

- Number of Products: Approximately 790 items (with more to be added over time)
- Price Range: Options include 4,000, 6,000, 9,000, 11,000, 16,000, 21,000, 26,000, 31,000, 51,000, and 101,000 yen (all prices exclude tax and service fees)

Where to Purchase

Available through the official Ringbell online store (link here) and at Ringbell Catalog Gift Boutiques and Catalog Gift Corners.

Sample Products

1. Premium Dessert Juice: Made from 100% Yamagata Prefecture fruits without preservatives, offers a dessert-like taste. (3,500–7,000 points)
2. Shinkou Grapes: Seedless large grapes, a unique Shimane variety, known for their sweetness. (11,000 points)
3. Florentines: A luxurious, nut-topped dessert from a Yamagata patisserie. (2,000–6,000 points)
4. Edo-Style Grilled Eel: Delicately grilled eel from Shizuoka's Lake Hamana. (11,000/21,000 points)
5. Yamagata Beef Chateaubriand: A premium cut, tender yet low in fat. (31,000 points)
6. Tsulurimo Imoni Hot Pot Set: Enjoy a taste of Yamagata’s autumn dish with this easy-to-use set. (11,000 points)