#Japan #Tokyo #Hana Rira #Pathcreate #Hana Relax

Introduction of 'Hana Relax' Jingle

In a unique approach to self-care, Pathcreate Co., Ltd., based in Shinjuku, Tokyo, has launched an original jingle titled 'Hana Relax!' The aim is to make nasal rinsing, which is an integral part of self-care, more accessible and memorable for consumers. The jingle will be played throughout all Kirin Drugstores from February 1 to March 31, 2026. The catchy tune is designed to keep the 'Hana Rira' brand at the forefront of customers' minds while they shop.

Background

Pathcreate has been focusing on providing easy self-care options for daily life, particularly through its nasal irrigation product, 'Hana Rira.' As allergy season approaches, many individuals face discomfort from nasal issues, yet nasal rinsing remains an underutilized solution. Competing products often overshadow the 'Hana Rira' in drugstore aisles, making it essential to create more opportunities for customers to recognize the brand and its benefits. By using in-store music as a natural touchpoint, Pathcreate aims to increase the brand's visibility with the jingle 'Hana Relax!'

Features and Style of the Jingle

The production of 'Hana Relax!' was thoughtfully crafted to ensure that the song is easily remembered and can be recalled after hearing it even for a short while during shopping. With a catchy rhythm and concise lyrics, the jingle incorporates messaging that conveys the product's purpose without sounding forced. The goal is that when customers experience nasal irritation or visit the drugstore, they will easily recall the jingle and think, 'Oh, there’s Hana Rira!'

The Mascot of 'Hana Rira' - Rira-chan

The lively character representing 'Hana Rira,' Rira-chan, embodies the friendly and approachable nature of the brand. This mascot serves to personify the health benefits of nasal irrigation and encourages consumers to integrate this self-care routine into their lives.

Official Jingle:

'Hana Relax!'

The jingle is meant to be so catchy that listeners will find themselves humming along. It features a lively cadence paired with endearing lyrics that connect with everyone.

Lyrics Here

Listen to the Jingle on YouTube

Product Details

Hana Rira Nasal Irrigation Device

'Hana Rira' is an easy-to-use device designed for nasal washing at home. It effectively clears the nasal cavity of pollen, dust, and bacteria. Featuring a unique nozzle design and a one-push button, it’s designed to be accessible even for first-time users.

Official Brand Site

Future Directions

Pathcreate aims to use this jingle as a catalyst to enhance awareness of the 'Hana Rira' product and normalize nasal rinsing as a self-care practice. The company is committed to staying close to its customers and continuing to provide innovative health habits through its products and branding. They are also open to discussing the jingle's potential use in other stores.

Contact Information

For any inquiries regarding this initiative, please reach out to:

• - Pathcreate Co., Ltd.
• - Healthcare Division, Public Relations
• - Phone: 03-6380-1145
• - Email: [email protected]

Company Overview

• - Headquarters: Shinjuku, Tokyo, near the Kintetsu Shinjuku Gyoen Building, 9th Floor
• - Established: November 25, 2008
• - Capital: 10,000,000 yen
• - CEO: Takaki Iihara
• - Business Activities: Planning, development, and sales of healthcare products; owned media business; SES business; staffing business; online school business
• - Medical Device Certification: Type III Medical Device Manufacturing and Sales 13B3X10286/Medical Device Manufacturing 13BZ201388